Karma, GoPro’s new drone—or, excuse me, as GoPro calls it, “aerial capture device”—is another example of how the company is hoping to lure new user groups. The drone market, according to several analysts who follow the company, is potentially as large as the action-camera market, and faster growing, but it is already dominated by a big player, Chinese company DJI and its flagship product, the Phantom 4. “If [GoPro’s] drone is successful, that is one quick route to doubling the size of the company,” says Dougherty & Company analyst Charles Anderson. Speculation about the GoPro drone product had been fevered for the first half of 2016, and the company’s announcement in April that it would be delayed further hammered the stock. Now, Woodman believes, GoPro has nailed it, unveiling a package that includes a four-propeller drone, a GoPro Hero5 camera, a handheld remote, and a detachable, three-axis gimbal—or stabilization … [Read more...] about Can GoPro Rise Again?
Football playing right now
There are a few dining establishments in New York City that always pop into my head whenever the topic of loud music comes up. In a city populated by base-thumping sports bars and Muzak-blaring chain restaurants, low-key eateries like, say, Joe Allen in the theater district or that little Hungarian pastry shop near Columbia University are notable for playing no music at all. … [Read more...] about Most people are annoyed by restaurant music for the same reason
Carr’s special report, “Chipotle Eats Itself,” is Fast Company’s most extensive article in eight years, informed by hundreds of hours of interviews from inside and around the company, thousands of pages of documents that were leaked to us, on-site reporting from farms to industrial kitchens, and revealing discussions with Ells, his co-CEO Monty Moran, and other top Chipotle leaders. It is an eye-opening, entertaining, and unvarnished look at a company and team that seemingly could do no wrong—until suddenly they could do no right. What this piece illuminates is the fragility of success in the modern economy and just how vigilant companies need to be, even if their heart is in the right place and their business model is enviably efficient. … [Read more...] about What Every Business Can Learn From A Crisis
During all 120 minutes of Chipotle‘s latest campaign, the Mexican food chain is mentioned just once. “Doesn’t McDonald’s own Chipotle?” someone asks. “No, that’s just a rumor I started,” answers Buck Marshall, of the fictional Industrial Food Image Bureau, an inside joke about the oft-cited, incorrect assertion that the fast-food burger and fries enterprise owns the burrito maker. (In fact, McDonald’s was just a one-time investor, and has since divested.) Other than that line, Chipotle and its products don’t make an appearance–to most viewers, this ad wouldn’t feel like advertising at all. … [Read more...] about Chipotle Subtly Wraps The Future Of TV In A Warm Tortilla (Hold The Cheese?)