Recently, M&M’s brought this vision to life with a timely and playful tweet to a student who had invited Kate Upton to join him for his senior prom. Although clearly not on the scale of the Super Bowl, this approach encapsulates the exact vision of celebrating everyday cultural moments while still ensuring the experience remains relevant and authentic to the brand. Also relevant is AT&T’s prominent activation around March Madness that brought this vision to life at scale and enabled the brand to dominate the social engagement around key moments of the tournament. … [Read more...] about Oreo’s “Dunk In The Dark” Strategy And The Future Of Real-Time Marketing
In 2009, 50% of adults watched comedy online compared to 31% in 2007, according to a 2010 Pew Research report. Even mainstream stars are taking their act to the smaller screen, like former Friend Lisa Kudrow’s Web Therapy, the winner of this year’s Webby Award for Best Comedy: Long Form or Series. “For whatever reason, someone has put out to the web world that comedy is what works online,” Tina Cesa Ward, executive producer, writer and director of the widely-acclaimed web drama Anyone But Me [above, below], tells Fast Company. The show launched its third season’s finale June 21. “But what they fail to realize is that what works is great storytelling no matter what the genre.” … [Read more...] about On The Comedy-Rich Web, An Elite Group Of Dramas Break Through, These Are Their Stories [CHU-CHUNG!]
The 6.4-inch water-drop notch display has a Full HD+ resolution that when coupled with an AMOLED panel, offers sharp images and vibrant colours with a check on the contrast and brightness levels. The screen does come with WideVine L1 certificate for streaming video content in the highest resolution. However, Realme X2 misses out on HDR support, currently found only on the Redmi K20. … [Read more...] about Realme X2 review: Is this the best value for money smartphone under Rs 20,000?