First and foremost when choosing social media content it is important to identify

Share to Twitter Share to Linkedin One of the biggest narratives out of TV’s recent Upfront ad showcases was the growing importance of social-media giants YouTube and TikTok for even the biggest and most traditional brands seeking more effective ways to reach elusive younger viewers. At YouTube’s first appearance at the Upfronts, its executives claimed that it attracts more than 50% of watchtime for the booming Connected TV market . Days before that, the company reported a 14% jump in ad revenues for the quarter. A just-released survey of 2,000 social-video users by Channel Factory found that 56% of respondents said they turn to YouTube videos to relax, and 62% rely on YouTube over other services. TikTok has a powerful pitch too. It attracts more than twice the view time of Netflix NFLX , as NYU marketing professor and commentator Scott Galloway noted in a recent analysis . Even Netflix Co-CEO Reed Hastings has acknowledged in investor letters … [Read more...] about As Social-Video Ad Metrics Become More Vital, Tubular Names Digital Veteran Greg Coleman As CEO

Share to Twitter Share to Linkedin Iconic Sports Illustrated covers Courtesy Sports Illustrated Earlier this week, Sports Illustrated was acquired by Authentic Brands Group LLC for $110 million. If you’re not familiar with it, Authentic Brands Group owns brands but doesn’t make any products itself. Authentic Brands licenses its brands out to other companies that make and sell the products to retailers and consumers. It is the owner of many brands you probably know, including Nautica , Juicy , Prince (tennis), Hickey Freeman , Spyder and others. Authentic Brands is big; it says the retail sales volume of the brands it owns is over $9 billion. You may be asking yourself, what does Sports Illustrated have to do with men’s suits and women’s fashion? That’s what makes the deal so interesting. Consumers are changing, and what they want from brands and retailers is changing too. In the past, a brand stood for just its products and the … [Read more...] about Why The Acquisition Of Sports Illustrated Is Important

Share to Twitter Share to Linkedin By coincidence, a turn of events on Monday helped lay a bit of groundwork to justify an expansion of sorts by finance media company TheStreet , which is launching a new cryptocurrency-focused media brand — as well as expanding the availability of crypto coverage on its own website. Rob Barrett, president of media for TheStreet parent company Maven, said in an interview ahead of Wednesday’s launch that the new offering fits right into the slipstream of a few different industry trends. The editorial expansion includes Crypto Investor , a new subscription-based weekly newsletter product (priced at $29.99/month, or $299.99 annually) geared toward both retail and institutional investors that will chronicle the adoption of Bitcoin on Wall Street. That newsletter, developed in concert with BTC Inc. — the publisher and venture group behind Bitcoin Magazine — will also complement a new dedicated channel on TheStreet’s … [Read more...] about TheStreet Launches A New Cryptocurrency Media Brand, As The Market Tops $2 Trillion

At first glance, it makes little sense. It’s a black sphere with a thin strip of rainbow pulsating LEDs. Maybe it’s something crafted in the deepest dungeons of Sony without the suits finding out, like the Rolly–conceptual masturbation more than a consumer good, something made mostly because it could be. advertisement advertisement In reality, it’s the Nexus Q , Google’s remarkably practical spherical media streamer. It has the guts of a tablet–in fact, the same internal horsepower as you’ll find in the Nexus 7 along with an amplifier–and the body of a sci-fi bocce ball. Look closer, and it does have “buttons” of a sort. Twisting the unit can change the volume, and tapping it will mute the machine. Its only design nod to the year 2012 is a slew of cords pouring out its back for speakers, home automation, HD videos, and even “general hackability,” as Google mentioned in their press conference. With so few identifiable features, the Q becomes something … [Read more...] about Google’s Nexus Q Teases A Future Of Smart, Social Hardware

Share to Twitter Share to Linkedin With upfront presentations occurring this month, marketers will have the opportunity to negotiate advertising time on Disney+ and Netflix. Both SVO VO D providers announced an ad supported tier will become available by year end. Disney+ and Netflix join HBO Max which launched an ad supported version last June as well as Peacock, Paramount+, Hulu and others. There is the possibility that in the months ahead Apple TV+ and Amazon Prime Video may soon open its doors to Madison Avenue. To find out what brands have an affinity with selected streaming programs and their audiences, Diesel Labs , a content intelligence company using social media and other sources provided a few insights. Diesel Labs measured the audience and percentage of brand engagement for several streaming programs, many of them to be available for sponsorships and/or ad messages this year. Diesel Labs points out that streaming platforms know which … [Read more...] about The Advertisers With Strong Affinity On Netflix, Disney+ & HBO Max Programs

Share to Twitter Share to Linkedin The problem, in recent years, is that there aren’t enough people who care about it. The hard-hitting observation—and partial truth—was a line in “What Will Become of Sports Illustrated?” published in The Ringer on April 11, 2018. As much a part of the American fabric as baseball, hot dogs and apple pie, Sports Illustrated , the go-to source for sports for more than 60 years, “seems to be dying” penned Michael MacCambridge, who also wrote The Franchise: A History Of Sports Illustrated Magazine a decade prior. At the time, he wasn’t lying. Sports Illustrated publisher Time Inc. laid off or bought out 300 employees in June 2017. Magazine subscribers were down from 3.2 million a decade prior to 2.75 million. The once-weekly magazine trimmed its number of issues from 50 to 46 in 2016, then again to 38 a year later. SI was reduced to a biweekly publication in 2018 as subscribers and advertisers abandoned print … [Read more...] about Sports Illustrated ‘Is On Fire Right Now’

When the draft of a Supreme Court decision that would overturn Roe v. Wade was leaked to the press, many of us who have been studying privacy for vulnerable individuals came to a troubling realization: The marginalized and vulnerable populations whose online risks have been the subject of our attention are likely to grow exponentially. These groups are poised to encompass all women of child-bearing age, regardless of how secure and how privileged they may have imagined themselves to be. advertisement advertisement In overturning Roe , the anticipated decision would not merely deprive women of reproductive control and physical agency as a matter of constitutional law, but it would also change their relationship with the online world. Anyone in a state where abortion becomes illegal who relies on the internet for information, products and services related to reproductive health would be subject to online policing. As a researcher who studies … [Read more...] about How online data could be used against people seeking abortions if Roe v. Wade falls

New York (CNN Business) Twitter on Wednesday held what could be its last annual shareholder meeting as a public company for a long time after Elon Musk agreed to take it private in a $44 billion deal . But the meeting took place against the backdrop of ongoing drama over Musk's attempts to pause the deal, and his publicly pushing back at the company's executives on issues including the prevalence of spam accounts and content moderation decisions. Twitter ( TWTR ) now operates under a cloud of uncertainty about the fate of the transaction, and how Musk could upend the business , whether the acquisition goes through or not. Twitter CEO Parag Agrawal joined Wednesday's meeting alongside a handful of other executives to answer shareholder questions. He started by saying they wouldn't address the acquisition, but he suggested the deal is moving forward. "We are working through the transaction process," Agrawal said. "For regulatory and other … [Read more...] about Twitter holds annual shareholder meeting amid uncertainty with Elon Musk deal

Share to Twitter Share to Linkedin You always remember the first — goal, that is. A new ad from MassMutual celebrates the first career NHL goals of Jake DeBrusk of the Boston Bruins, Jake Guentzel of the Pittsburgh Penguins, Anthony Mantha of the Detroit Red Wings, Warren Foegele of the Carolina Hurricanes and Travis Dermott of the Toronto Maple Leafs. It also spotlights the emotional reactions of the family members who have supported them, as they watch their loved ones achieve a life-long dream. ‘First Goals’ is the second ad in a series called ‘Greater Than One.’ It launched at the beginning of the 2019-20 NHL season with a spot called ‘We’ and spotlights MassMutual’s core values of mutuality, partnership and community. The series is the latest product of a partnership agreement which began last April, when MassMutual was named the official life insurance and retirement planning partner of the NHL. The collaboration kicked off with the ‘Most … [Read more...] about The NHL And MassMutual Collaborate To Spotlight Memorable Family Hockey Moments

INQUIRER.net file photo MANILA, Philippines — New and higher taxes, plus a three-year deferral of income tax reductions scheduled for individual taxpayers will be the bitter pill that Filipinos must swallow to repay ballooning debts and bring down the level of these obligations that piled up amid the prolonged COVID-19 pandemic, President Rodrigo Duterte’s chief economic manager said. According to Finance Secretary Carlos Dominguez III, the proposed fiscal consolidation and resource mobilization plan unveiled by the Department of Finance (DOF) on Wednesday, which it will pitch to the economic team of the incoming Marcos Jr. administration, was be a “doable” set of measures that were “fair, efficient, and corrective” following the incremental P3.2 trillion in debts incurred to beef-up the COVID-19 war chest. DOF Undersecretary Valery Brion said that had COVID-19 not happened, the Philippines’ outstanding debt would have stood at only P9.9 trillion by the end of this year; … [Read more...] about Higher taxes pitched to repay Duterte’s COVID-19 debts