Fifa

Representative Image Three out of four new products fail in the business-to-business (B2B) market. There sure has to be a better way to develop new products. We outline a model that may look trivial but is very effective and powerful. When companies attempt to design new products, the difficulty is to get the marketing and development teams to agree. Poor decisions result in sub-optimal products that are either too expensive for the customers or useless in terms of value addition. Poor products destroy resources, brands, companies and careers. The use of personas is a new way to keep customers in mind throughout the development process. A persona is a hypothetical archetype of a real person. They are defined by their “job to be done” (JTBD); essentially, we define them by their objectives. The persona will represent the individuals within a market who seek to accomplish the same job. They seek to accomplish the same task, solve the same problem, or achieve the same goal but … [Read more...] about Bring B2B customers to ‘life’ with personas, it’s good for business

Share to Twitter Share to Linkedin No sporting event in Milan is as emotionally captivating as the derby between Serie A giants Inter and AC Milan. On Sunday night, Stadio San Siro will be filled with over 75 thousand Nerazzurri and Rossoneri fans, who are known for taking enormous pride in celebrating the derby victory in the face of their city rivals. The game will coincidentally take place on the same day as last year’s derby, when the two Milan sides were neck-and-neck on top of the Serie A table. That clash, which saw AC Milan triumph thanks to a brace by French center-forward Olivier Giroud, played a key role in the 2021/22 Scudetto race, which was eventually won by the Rossoneri . The two sides have had to readjust their goals this season, as they are realistically too far to close the two-digit gap that separates them from league leaders Napoli . Now, they must watch themselves from fierce competition for a top-four … [Read more...] about A Preview Of Sunday’s Derby Between Inter And AC Milan

PHUKET: Thailand’s triumph at the 2014 Asean Football Championship on Saturday night is the latest and most compelling evidence underlining the fact that former national striker Kiatisak Senamuang is the man the country has long searched for to bring back the glory days to Thai football. Few could have predicted when Thailand last won the region’s showpiece tournament in 2002 – its third title in the first four times the biennial event was held – that the country would have to wait more than a decade to taste success again. Whether that was the result of poor management at the Thai FA or the failure to replenish the squad with a new generation of players, it was a long barren run for a country once widely regarded as the undisputed top team in Southeast Asia. And it coincided with Thailand plummeting down the Fifa rankings. Since the country’s early dominance in the Championship, which was achieved under the guidance of former England striker Peter Withe, who twice led … [Read more...] about Thai glory at Suzuki Cup final