“It shifts us from putting our energy into supporting and helping versus trying to manufacture our own brand message,” he says. “We knew we couldn’t just brief an agency to go and make an ad. The way you make needs to be a manifestation of the behavior you’re trying to bring to the world. We knew we had to work directly with the All Stars. We also knew we had access to an amazing network of talent like Issa Rae and Tyler, the Creator, who could help and steer those creators in ways that would empower them.” … [Read more...] about Kamala Harris made a splash in Converse. Can the company keep the magic going?
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Make a plan While Nelson says it’s not a perfect metaphor, bonding with coworkers when you’re working remotely is like sending kids to school versus homeschooling them. “We know homeschool kids need their social needs met, and parents have to be intentional about it,” she says. “When it comes to working from home, we can still build social networks, but we need to be more intentional about it.” … [Read more...] about How to make friends with coworkers when everyone’s working from home
I would say 80% of our studios are back open in some way. A lot of studios that couldn’t open their physical locations started doing outdoor programming, and our customers loved the variety. We want to make sure that as studios reopen, they’re delivering a valuable experience and what people are looking for, so that they can come to the studio two or three times a week. We’re still opening a double-digit number of locations [this year]. Even in July, we opened some. We recently opened one in Denmark. … [Read more...] about The fitness industry will survive the pandemic, but it will look very different
Things started to change in the 18th century, as the Industrial Revolution yanked millions of people away from the agricultural economy and into a future marked by factories, railroads, and crowded, burgeoning cities. For the first time in history, young people could imagine their lives unfolding differently from what their parents and grandparents had experienced; for the first time, masses of people could move easily from one place to another, and away from the communities that had once defined them. Land was no longer so important once industry emerged, and children no longer so crucial. And as these changes rippled through society, norms of love and marriage began to shift as well. Young people could find each other outside the confines of their village and beyond the prying eyes of their elders. They could support themselves independently and live in smaller units, what we now think of as the nuclear family. They could afford to fall in love, and to build a new narrative of … [Read more...] about Love in the time of Zoom: Why we’re in the midst of a dating revolution
Alas, travel restrictions and safety concerns have irrevocably altered our ability to bond with clients and customers. And while much has been written about how to collaborate remotely with coworkers—who typically enjoy the benefit of a common culture—companies still are trying to figure out the best way to connect with clients over teleconferencing platforms. … [Read more...] about Virtual work with colleagues is hard. Remote relationships with clients are harder