Ride-hailing firm Uber has just pumped in Rs 1,767 crore, or around $250 million, in its Indian arm. This is the single largest investment by the San Francisco-headquartered company that has invested close to $2 billion in India since it entered the country in August 2013.Uber is reportedly going to spend the money for both its ride-hailing business that directly competes with Ola, and the food delivery arm Uber Eats which competes with Swiggy and Zomato.The fact that part of Uber’s fresh investments in India will go to Uber Eats shows that the ride-sharing firm has failed to get a buyer for its food delivery business. In February, Uber was reportedly selling its most recent success in India Uber Eats to Swiggy and Amazon. That was before Uber hit public markets to raise money through a new share sale.Close For the time being, Uber will continue to burn cash to keep Uber Eats floating. This investment comes at a time when Zomato has decided to bring down its regular cash burn and … [Read more...] about Shared Mobility | Uber’s single largest investment in India is just a step towards its bigger dream
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Just this week, the crowdsourced design site Threadless released a new line of officially licensed The Simpsons T-shirts. Designed by fans, the products are a first for Fox, a company that’s self-admittedly litigious in protecting the Simpsons IP. But the move is right in line with what Peter Leeb, VP of Global Brand Management and Strategy for Fox Consumer Products, calls a more interactive Simpsons brand–one that has included everything from a mobile game (The Simpsons Tapped Out) to a Season 22 fan vote that decided the fate of Ned Flanders’s love life. advertisement advertisement These initiatives are just part of the reason The Simpsons has managed, almost 25 years after Bart first ay, caramba’d his way into our living rooms, to become one of the world’s most resilient brands. Simpsons licensed products are worth hundreds of millions of dollars a year. Bart, Marge, and Homer are regulars on the celebrity endorsement circuit. And on social … [Read more...] about How The Simpsons Brand Took Over The World
advertisement advertisement It’s emerged that Bank of America is buying-up domain names that could be used to abuse its senior execs if (or possibly, when) WikiLeaks comes good with its promise to leak controversial internal data on the bank’s activities. According to some reports, Bank of America has created a “war room” to develop strategies to defeat any allegations or political or media back-wash that will probably develop if WikiLeaks publishes thousands of internal documents. Julian Assange has promised that WikiLeaks has enough embarrassing data on a “major” U.S. bank (which people generally think means the Bank of America) that it would force the resignation of its senior management. One part of the bank’s defenses seems to be a pre-emptive buying-up of domain names that could be used to attack this same management. According to Domain Name Wire, the bank has been “aggressively” buying domain names that … [Read more...] about Is Bank of America Buying Abusive Domain Names Ahead of Possible WikiLeaks Assault?
Microsoft and Salesforce announced plans to expand their strategic partnership to help customers meet the evolving needs of their businesses and boost team productivity. Salesforce has named Microsoft Azure as its public cloud provider for Salesforce Marketing Cloud. Salesforce will also build a new integration that connects Salesforce's Sales Cloud and Service Cloud with Microsoft Teams."At Salesforce, we're relentlessly focused on driving trust and success for our customers," said Marc Benioff and Keith Block, co-CEOs, Salesforce. "We're excited to expand our partnership with Microsoft and bring together the leading CRM with Azure and Teams to deliver incredible customer experiences.""In a world where every company is becoming a digital company, we want to enable every customer and partner to build experiences on our leading platforms," said Satya Nadella, CEO, Microsoft. "By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses … [Read more...] about Salesforce moves its Marketing Cloud to Microsoft Azure
If you’re a sports car racing aficionado, you know that Ford is returning to Le Mans this summer, competing with a modern incarnation of its famed GT40, a race car that first won the iconic 24-hour endurance race in 1966, then again in ’67, ’68, and ’69. The big comeback was formally announced in June of last year, and enthusiasts have been buzzing about it ever since. advertisement advertisement But your average driver probably doesn’t know that Ford is getting back into the prestigious race, which has been held every year since 1923 just outside Le Mans, France, or even understand the significance of Ford’s wins back in the ’60s. To this day, Ford is the only American manufacturer to top the pack at Le Mans. Now the brand is launching a new doc series The Return, to tell the story of the GT40’s epic victories, and the preparation behind this year’s factory-sponsored return to Le Mans. “With this documentary and the … [Read more...] about New Doc Series Revs Up Ford’s Racing Return To Le Mans