Fashion cannes film festival

Representative image (Source: canneslions.com) The Oscars of advertising is back. Set to take place from June 20 to June 24, the Cannes Lions International Festival of Creativity — which draws top ad execs and A-list celebs — returns after a two-year hiatus. This year the festival received a total of 25,464 entries from 87 countries. As per a press note, entries from India are up 32% YOY with the country’s top entered Lions including Health & Wellness, Direct and Film. Earlier this month, Cannes Lions announced shortlist for Glass, Titanium and Innovation categories. A total of five Indian entries are running in the final round. The shortlisted work include – BBDO India’s See Equal #ShareTheLoad campaign for Ariel (in Glass); VMLY&R India's Adeli campaign for Unipads (in Glass); Ogilvy Mumbai and Wavemaker India’s campaign - Shah Rukh Khan My Ad for Cadbury Celebrations (in Titanium); Dentsu Webchutney’s The Unfiltered History Tour campaign for Vice Media (in … [Read more...] about Storyboard18 | Dentsu Webchutney, VMLY&R India, Leo Burnett India pick multiple shortlists at Cannes Lions 2022

Share to Twitter Share to Linkedin After a two-year hiatus, the acclaimed and beloved Cannes Lions Creativity Festival will open Monday as the world’s creative community reunites to discuss the future of creativity. The Cannes Lions team did a study to determine the most pressing themes that will define what’s next and landed on a wide-ranging agenda which will cover: Sustainability, Diversity, Equity, Inclusion (DEI), Data + Technology, Brand Creativity + Effectiveness, Talent, and Business Transformation. While the pandemic was a boon to highlighting how creativity can help brands be more resilient and weather any storm, there is now an urgency to apply a more empathic type of creativity to drive further progress. The festival is calling this new phenomenon Big ‘C’ creativity that should be applied to the heart of a business to drive innovation, purpose, business resilience and growth. With this exciting week ahead, I sat down with the one-of-a-kind … [Read more...] about Top 6 Topics + Trends To Look Out For At Cannes Lions Creativity Festival 2022

Share to Twitter Share to Linkedin NFT.NYC Week has arrived in New York City, hitting the streets harder than it has ever had - in its four years of existence. Tech-focused events have brought the fintech community to the big apple, and surprisingly that includes the fashion industry. The larger conferences and discussions around NFTs, cryptocurrency, and Web3 are where the fashion industry is attempting to claim its stake in the metaverse. Among the many events that take place, fashion brands and industry people gather in real life to dissect and understand the relationship between NFTs, Web3, and how the fashion world will - or is - existing in the metaverse. High-end, streetwear, and footwear brands all share the stage in hosting events around fashion design, Web3 worlds, and NFT art, polishing a luster and allure that fashion has garnered over generations. In the spirit of any other fashion week, plenty of parties and events can fill a schedule … [Read more...] about Is NFT.NYC Week The New Fashion Week?

The closure of theatres due to the Coronavirus outbreak and the uncertainty around their opening in the last two years have led to a reduction of the OTT window from 8 to 4 weeks. Trade Watchlist Portfolio Message Set Alert live bse live nse live Volume Todays L/H More × The subdued performance of Hindi films in the last few months is raising questions on what is holding back Bollywood. Analysts note that, in 2021 and so far this year, only 10 percent films have recovered the production cost and emerged successful at the box office, from 35-40 percent during pre-COVID times. The reduced OTT (over-the-top) platform window is one reason, said Amit Sharma, MD and CEO, Miraj Cinemas. Now, films are streamed on OTT platforms four weeks after their release. Earlier, this window used to be eight weeks. "One big reason Hindi films are not doing well is the four-week window. The … [Read more...] about OTT threat looms over Bollywood as performance of Hindi films continues to remain dismal

Share to Twitter Share to Linkedin Are you Europe bound? In July, warm up to the coolest new walking tours in Paris, Madrid and London that spotlight favorite places showcased in many popular Netflix movies and series. This exclusive, week-long event, starting on the 11th, launches free, two-hour experiences led by local English-speaking guides — a fun fan synergy of screen and street. Get the scoop on behind-the-scenes details, while photographing iconic landmarks and scenery. Netflix has earned applause for its commitment to programming that incorporates passion for travel, dazzling destinations, cultural touchpoints, historical highlights and foodie fascinations — all of which drives tourism, increasing interest in global wanderlust, and has inspired the creation of these Netflix-themed city strolls. Check out netflix.neweuropetours.eu/ for booking info. Paris: City of Lights, Action, Camera! Meet at the pond in gloriously floral Luxembourg Gardens, … [Read more...] about Travel Fun: Free Walking Tours — Best Sightseeing Scoops Behind Netflix Films And Series

Share to Twitter Share to Linkedin This week is the Cannes Lions Festival Of Creativity - the huge annual jamboree for the advertising and PR industry. Sustainability is one of the main themes, but change isn’t easy for an industry based on selling more stuff to more people. Advertising plays a pivotal role in climate change. On one hand, advertising defends the destructive oil and gas industry, greenwashes brands and drives consumption. As the recent IPCC report put it: “A good number of corporate agents have attempted to derail climate mitigation by targeted lobbying and doubt-inducing media strategies.” But on the other hand, the power of creativity and storytelling could change the course of climate change. The IPCC also made clear that: “Socio-cultural changes within transition pathways can offer Gigaton-scale CO2 savings potential at the global level” In non-geek speak…The IPCC is saying that culture eats climate for breakfast! The … [Read more...] about 43 People Changing Advertising For The Climate

Dua Lipa rocked a super short neon micro-dress that came with its very own booty shorts Tuesday, and it was bright enough to light up any room. The singer and entertainer sported the wildly fun number at the Spotify Beach during the Cannes Lions Festival, giving fans a fashion show that was as impressive as her performance. She took the stage in this jaw-dropping number and instantly mesmerized fans with the flirty keyhole cutout that she boasted smack-dab in the middle of her outfit. The neon green dress featured fabric bunched in the shape of roses, and wrapped around the back of her neck with the halter-top design. It was such a short fashion-piece that the booty shorts underneath were a necessity, and fans can take a sneak peek of it on her Instagram page . View this post on Instagram A post shared by DUA LIPA (@dualipa) Fans who could tear their eyes off the stunningly styled neckline of this dress … [Read more...] about Good Thing Dua Lipa’s Wearing Booty Shorts With This Dress

Tom Cruise in Stockholm for the 'Jack Reacher' movie premiere in December 2012. (Photo: Frankie Fouganthin via Wikimedia Commons 4.0) Tom Cruise has done it. In just a week, his latest bravura outing Top Gun: Maverick earned a slamming US$320 million worldwide (more recent data put the film's earnings close to $400 million now). This makes it, a sequel to the 1986 blockbuster that first elevated the actor to stardom, the biggest earner of Cruise’s career. This is no small feat, considering Cruise’s long, hyper-successful run in Hollywood – with no end in sight. More so as under the shadow of the pandemic, both audiences and creators had been side-stepping the big screen experience to meet again on the streaming platform. But for Tom Cruise and Top Gun: Maverick , they came out. This isn’t new for Tom Cruise, who remains one of the few actors in Hollywood who can guarantee big bucks for the studios that collaborate with him. With the exception of Adam … [Read more...] about The secret of Tom Cruise’s longevity in Hollywood

The tech layoffs keep coming. On Thursday, Netflix laid off an additional 300 employees , or about 3% of its staff. The company had previously laid off 150 employees in May. advertisement advertisement “Today we sadly let go of around 300 employees. While we continue to invest significantly in the business, we made these adjustments so that our costs are growing in line with our slower revenue growth,” a Netflix spokesperson told Fast Company in a statement. “We are so grateful for everything they have done for Netflix and are working hard to support them through this difficult transition.” This announcement is part of a recent spike in tech layoffs. More than 16,000 tech employees lost their jobs in May while over 7,000 have been affected so far this June. Founder and CEO of MasterClass David Rogier announced that the company had laid off 20% of its staff—or about 120 employees—to “adapt to the worsening macro environment.” … [Read more...] about Tech layoffs continue—this time at Netflix and MasterClass

When Netflix first launched into streaming back in 2007, the overall goal was to give people an entertainment option that was better than what they were getting on broadcast television. Now, Netflix co-CEO and chief content officer Ted Sarandos says the goal remains the same as the company prepares to launch a new advertising-supported option. advertisement advertisement “We’re a little bit away from talking about details about the launch,” Sarandos told Kara Swisher in an interview on stage at Cannes Lion Festival on Thursday. “But what I will say for sure, is what we do first won’t be representative of our goals. Want I want our product to be is better than TV. So when I think about how ads are currently served on streaming … I think there’s a lot more work to be done there.” The move to integrate advertising comes as the Netflix faces a significant bump in what’s traditionally been a skyrocketing upward trajectory over the past decade. In its most … [Read more...] about When it comes to advertising, Netflix co-CEO says it wants to be “better than TV”