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For Ji Lee, a creative director at Facebook and Instagram, these kinds of side projects are critical to staying creative and not getting burned out with corporate clients. He posts a few illustrations based on current events or his personal life each week on his Instagram account. For Lee, it’s also been beneficial for his mental health. “The act of doing something for me by me is hugely beneficial,” he says. “I’m taking care of myself.” Here, Lee explains how he’s made personal side projects a part of his routine—and how you can too. … [Read more...] about ‘Ideas are nothing; doing is everything’: 5 tips for getting your creative project off the ground

“A massive multiplayer online game built around a hunting, fishing, and outdoor lifestyle is definitely not going to come from Europe or Japan. I walked into a fishing, hunting, and tackle store and realized all the lures and equipment could work for game microtransactions,” says Fischer, referring to the virtual tools, like weapons, that players can purchase to advance in games. “I looked at the demographic that enjoys hunting, fishing, and camping, and it’s people who don’t have any online social outlet for that, and spend a lot of money on it. … [Read more...] about Square Enix: A Tale Of Two Gaming Cultures

As a team, we have a shared dissatisfaction for how most agencies choose to work. Despite selling creativity, many behave in the exact opposite way and the most conservative department is often the creative department. We believe that most “people” businesses are actually “talent” businesses and conventional pyramidal structures squash and stifle this talent. This makes them slower, less innovative and ultimately frustrating places to work. In 2009, we set about turning this pyramid upside down, re-framing the role of management as coaches and cultural guardians. … [Read more...] about 10 Ways To Create An Open Culture

Keeping his ice cream artisanal is deeply important to Smith. While he’s looking to expand to a second location and perhaps someday start shipping pints of ice cream using dry ice, he never wants his ice cream to be mass produced–even if that might inhibit future growth. “All we have is the quality of the product,” Smith says. “I won’t ever tinker with that. We want to make sure that any growth that we have, a human being will be making every scoop of ice cream, trained by me.” … [Read more...] about When Innovation Makes You Drool: The Hand-Made Story Of Ample Hills

But for the employees at Tough Mudder’s Brooklyn headquarters, the company’s focus on physicality is more about encouraging staff to garner experience, rather than rewarding them for having the lowest body fat percentage. Many departments ask employees to have a personal objective for the year–whether it’s taking time out for surfing or to attend a cooking class–and they’re held to those personal objectives just as they would be held to a workplace objective like getting more sponsors. … [Read more...] about Where Getting a Mild Electrical Shock Is Part of Your Job: How Tough Mudder Rewards Achievement Outside The Office