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Simplify: It doesn’t have to be life-changing People tend to think of side projects as big undertakings, like writing a book, developing an app, or starting a business. But that’s the wrong tactic, according to Lee. Why put yourself under so much pressure? “My approach is a lot more simple than thinking about something that’s going to change your life or make you money,” he says. Rather, Lee approaches creative projects as a way to express his feelings about whatever’s happening in the world. … [Read more...] about ‘Ideas are nothing; doing is everything’: 5 tips for getting your creative project off the ground

“The way people consume digital media is changing and we need to change with it,“ says Fischer. “It’s not only about new business models, but new ways to make and play games, as well as new players. There are people playing games on Facebook who never touched a videogame before. I can treat these like pilot episodes of TV series. I can do an initial episode or smaller version of the game and, based on its success, come out with another iteration or larger scale piece on a step-by-step basis.“ … [Read more...] about Square Enix: A Tale Of Two Gaming Cultures

Break habits and make change visible Culture is like concrete, which over time sets into a certain mold. An effective change program therefore needs a degree of physicality. Too much so-called change stays on PowerPoint. To really shake things up, you’ve got to take a sledgehammer to that concrete, but be mindful that, in time, the new way of doing things will also become too entrenched. You need to keep smashing and resetting to keep your culture vibrant and your business energized. … [Read more...] about 10 Ways To Create An Open Culture

Keeping his ice cream artisanal is deeply important to Smith. While he’s looking to expand to a second location and perhaps someday start shipping pints of ice cream using dry ice, he never wants his ice cream to be mass produced–even if that might inhibit future growth. “All we have is the quality of the product,” Smith says. “I won’t ever tinker with that. We want to make sure that any growth that we have, a human being will be making every scoop of ice cream, trained by me.” … [Read more...] about When Innovation Makes You Drool: The Hand-Made Story Of Ample Hills

The company also wants to make sure each Tough Mudder event has fresh and creative obstacles so nothing gets stale. Patterson, along with a team that includes Nigel Thomas, who was in the British Special Forces for more than a decade, helps design new obstacles year-round. Part of the inspiration for new challenges comes from basic human fears, Patterson says. “We have a big matrix of emotional states—happy, angry, tired, afraid—and we try to plot our obstacles along that.” For instance, Patterson points out, they might not have any obstacles based on a primal fear of the dark, and so they’ll figure out an obstacle that puts Tough Mudder participants in a pitch-black space. … [Read more...] about Where Getting a Mild Electrical Shock Is Part of Your Job: How Tough Mudder Rewards Achievement Outside The Office