Perception versus reality has always been a major source of tension for brands. And sustainability, once heralded as the next big brand advantage, has only made things worse. If you promise people your soap will make them smell nice and it doesn’t, they’ll get over it. If you falsely promise that your soap doesn’t have palm oil from orangutan-displacing plantations, people aren’t nearly as forgiving. advertisement advertisement Brands like Patagonia provide shining examples of what can happen when you effectively align perception and reality. Their values, their brand, and their actions all convey the same sustainability message. Using this trifecta to engage more deeply with customers may have contributed to the fact that, during the worst of the recession, their sales continued to climb. But the Patagonias of the world are few and far between. This point is illustrated by studies like MapChange and the Sustainability Leadership Report. They show … [Read more...] about Does Your Brand Need A Reality Check?
Fact check on debate
G Babu JayakumarDesecration of statues is nothing new to Tamil Nadu. However, when such a distasteful dishonour is bestowed on Thiruvalluvar, the saint poet who gave Tamil one of its best literary treatises, it only points to the advent of a new kind of political play.More than the smearing of cow dung, under cover of darkness, on the statue at Pillaiaripatti near Thanjavur in southern Tamil Nadu, it is the draping of the same statue in saffron by leader of a fringe Hindu outfit Arjun Sampath that turned the scenario sinister. This also revealed the desperation of Hindutva forces to enter the political discourse of Tamil Nadu.Close Before Sampath picked up the saffron shawl, Bharatiya Janata Party (BJP) acolytes digitally dressed the cultural icon of Tamil Nadu in saffron and circulated the image, triggering the present controversy in the state, where successive governments have popularised Thiruvalluvar. related news In Depth | 'MahaYuti' falling apart, unusual political … [Read more...] about Politics | The politics behind saffronising Thiruvalluvar
The Parliament’s Finance Standing Committee has proposed examining the supervision of financial institutions, the inflation guidelines and monetary transmission. This is in addition to installing a performance appraisal of the banking system, Mint reported.All of these functions are under the purview of the Reserve Bank of India (RBI). If the proposal goes through, it would bring India’s central bank under the Centre’s direct scrutiny, the paper noted.Moneycontrol could not independently verify the report.Close The move would improve the RBI’s functioning and strengthen the institution, with the committee’s role being “constructive and forward-looking”, the paper quoted Committee Chairman Jayant Sinha as saying. related news Top officials skip key parliamentary panel meeting on pollution: Sources India's palm oil imports jump 8% as Malaysian shipments surge: Trade body As it stands now, the RBI Governor reports to the Parliament … [Read more...] about RBI to come under direct scrutiny of Centre, new Parliament proposal suggests: Report
The minority shareholders of Uttam Galva Steels have escalated their case against ArcelorMittal, just a day before the deadline for second round of bidding for Essar Steel.In a mail to bankers on Sunday, April 1, the shareholders have alleged that the declassification of ArcelorMittal as a promoter of Uttam Galva, is "in disregard of all laws of the country and various legal and contractual requirements and despite the loss being caused to the Indian banking system and small shareholders by such a decision."The shareholders, represented by Sulbha Sanjay Naik, also questioned ArcelorMittal's exit from Uttam Galva, asking if this had the permission from the lenders.Close Apart from writing to the heads of SBI, ICICI Bank, Canara Bank and Punjab National Bank, the shareholders have also mailed heads of National Stock Exchange, Bombay Stock Exchange, and market regulator SEBI. related news Essar Steel insolvency: Supreme Court sets aside NCLAT judgement, gives upper hand to … [Read more...] about Essar Steel auction: Allegations mount ahead of second round bids deadline
Ride-hailing firm Uber has just pumped in Rs 1,767 crore, or around $250 million, in its Indian arm. This is the single largest investment by the San Francisco-headquartered company that has invested close to $2 billion in India since it entered the country in August 2013.Uber is reportedly going to spend the money for both its ride-hailing business that directly competes with Ola, and the food delivery arm Uber Eats which competes with Swiggy and Zomato.The fact that part of Uber’s fresh investments in India will go to Uber Eats shows that the ride-sharing firm has failed to get a buyer for its food delivery business. In February, Uber was reportedly selling its most recent success in India Uber Eats to Swiggy and Amazon. That was before Uber hit public markets to raise money through a new share sale.Close For the time being, Uber will continue to burn cash to keep Uber Eats floating. This investment comes at a time when Zomato has decided to bring down its regular cash burn and … [Read more...] about Shared Mobility | Uber’s single largest investment in India is just a step towards its bigger dream