A month before the 2016 U.S. presidential election, a rumor spread on Facebook. People were sharing a viral gimmick familiar to email spammers: Copy and paste this message to all your friends, or Facebook will share your private information. The hoax took off, particularly in pockets of the U.S. and the Philippines. Inside Facebook Inc.'s Menlo Park, California, headquarters, a small group of staffers watched this rumor gain traction using a special software program they called Stormchaser. The tool was designed to track hoaxes and "memes" -- silly, often untrue internet missives -- about Facebook on the social network and other company-owned services including WhatsApp. Since 2016, Facebook employees have used Stormchaser to track many viral posts, including a popular conspiracy that the company listens to users through their phone's microphone, according to three former employees. Other topics ranged from bitter protests (the #deleteFB movement) to ludicrous jokes (that Facebook … [Read more...] about How Facebook fought fake news about Facebook
Facebook like fake app
Rob Price, provided by Published 12:24 pm CDT, Tuesday, April 30, 2019 FB Facebook is getting a major redesign. The social network has ditched its iconic blue bar and now looks more similar to Messenger and Instagram. Stories are now front and center on the platform, and groups are being emphasized as well. The social network is trying to move past its two years of relentless scandals. Facebook is getting one of the biggest face-lifts in its 15-year history. On Tuesday, the California-based tech giant announced a sweeping redesign of the social network — ditching its iconic blue menu bar and replacing it with a cleaner white design, and placing greater-than-ever emphasis on groups. The changes come as Facebook tries to move past two years of constant scandals, from the social network's role in spreading hate speech that fueled genocide in Myanmar to Cambridge Analytica's misappropriation of tens of millions of users' data. The new look was formally unveiled at … [Read more...] about Facebook is getting its biggest face-lift ever as the social network tries to prove it has changed after a string of scandals (FB)
MENLO PARK, Calif. -- For years, Facebook has built its algorithms to maximize engagement and clicks -- a strategy that has helped the company garner 2.7 billion users across its family of apps, including Instagram and Messenger. But increasingly, the company is willing to go up against the way its software is designed to combat the spread of harmful content. On Wednesday, the company announced a slew of new features and incremental product updates that counter the core engineering of its own systems by tweaking them to do more to reduce the spread of misinformation and sensational news -- borderline content that the company won't remove entirely but is taking a more active role in policing. For example, the company will update its scrolling news feed algorithm by reviewing little-known websites whose articles get sudden surges of traffic on Facebook -- a pattern that Facebook says internal tests showed were a red flag for misinformation and clickbait. The new metric does not mean … [Read more...] about How Facebook is trying to stop its own algorithms from doing their job
The Facebook-Google duopoly has a stranglehold over internet advertising. While the search engine dominates the pairing, Mark Zuckerberg’s creation is no slouch – last year, more than a fifth (21.8 per cent) of all US digital ad spending went to the social media network, equivalent to $28.2bn (£21.7bn). But the company is in hot water, and its grip on the ad market may be slipping. The latest obstacle arrived last week. Following an 18-month inquiry, the UK parliament’s Digital, Culture, Media, and Sport select committee released its final report into how dis- information and fake news are being spread online, especially on Facebook. The report warned that “malicious forces” are using the platform to undermine elections and democracy, and called for new regulations that would make tech companies like Facebook responsible for taking down harmful content. It also called for more transparency around who pays for ads on social media, as well as the … [Read more...] about Facebook, social media and ads – when will marketers abandon the network?
By Rebecca Greenfield Bloomberg Fri., Feb. 8, 2019 For the last decade, the gathering of the global elite at Davos has been a safe space for Sheryl Sandberg. This year, though, fresh off a bruising 2018, the Facebook COO arrived in the Alps on the defensive, apologizing over and over again for Facebook’s privacy and ethical slip-ups. She was notably absent from the conference’s main equality and gender discussions; she was fighting a cold and her voice was a rasp. Over the last few months, the Sheryl Sandberg brand has taken a beating, and news about Facebook’s misdeeds — and her reported role in them — is unrelenting. Questions about privacy, Russian election hacking, unsavoury opposition targeting dominated the end of 2018, and the New Year began with new reports of questionable data collection practices that led Apple to ban some of Facebook’s internal apps. Through it all, pundits dissected Sandberg’s “fall … [Read more...] about Women in tech back Facebook COO Sheryl Sandberg, despite company’s misdeeds