FabFitFun, a quarterly subscription box founded in 2010, is getting into the content game. Starting this week, it will launch two hours of live programing on its Facebook page between 11 a.m. and 1 p.m. PT on weekdays. The show will involve lots of product showcases and beauty demonstrations, often based on the items in the boxes—think of it as a millennial-focused QVC—plus other lifestyle content, like DIY project tutorials and dating advice. In the world of subscription boxes, creating content makes a lot of sense. Ipsy, which is a major player in the subscription economy, makes some money from the individual monthly boxes that go out to millions of subscribers, but it also monetizes content from influencers within its network. Ipsy’s subscribers turn to these influencers to learn how to use the beauty products in the bags and, in turn, the company makes money on ad revenue. This new programming will provide another channel for this content, which could help … [Read more...] about FabFitFun, a subscription box, launches a daily Facebook show
In a recent story, I explored the $2.6 billion subscription box economy, describing how some startups have emerged to become thriving multimillion-dollar companies, while many others have died off, unable to achieve a successful business model. FabFitFun, an L.A.-based company that offers seasonal boxes of lifestyle products for women, appears to be one of the winners in this battle. Today, they announce they have surpassed 1 million subscribers. While this is a smaller figure than those claimed by brands like Ipsy and Birchbox, which have several million subscribers, FabFitFun has a significantly higher price point of $49.99 per box, which also means higher margins. Katie Rosen Kitchens, the company’s cofounder, believes the key to its success is that it goes beyond just delivering products. For instance, members get access to videos on FabFitFunTV, a streaming service on the brand’s website that offers fitness classes, styling tips, and other lifestyle content. … [Read more...] about FabFitFun is emerging as a winner in the $2.6 billion subscription box wars
Today, the Los Angeles-based subscription box company FabFitFun said it has landed a whopping $80 million in Series A funding led by Kleiner Perkins. The brand is known for its quarterly box of lifestyle products, ranging from makeup to fitness tools, that costs $49.99, which customers can customize. FabFitFun launched in 2010, and had only taken $6.5 million in capital until this point. This large amount of investment signals the brand’s ambitions to be a dominant force in the subscription economy, and also expand beyond the box to become a content platform. The subscription companies that have done well have effectively become content companies. Beauty discovery brand Ipsy, for instance, relies on an army of social media influencers to keep customers plugged into the brand. For its part, FabFitFun has a lifestyle magazine that goes in every box, a live-stream video channel that runs on Facebook every day, and a forum for members to connect. All of this has helped it grow … [Read more...] about FabFitFun gets a whopping $80M to dominate the subscription box economy
Box delivery itself isn't what's thrilling customers. Brands' complete customer focus and personalization is what drives great experiences and innovations. Georg Richter Published 7:30 am, Thursday, June 14, 2018 Photo: Sofie Delauw | Getty Images Image 1of/1 CaptionClose Image 1 of 1 Photo: Sofie Delauw | Getty Images Novelty Is No Longer the Driving Force Behind the Subscription Box. Here's What Is. 1 / 1 Back to Gallery Subscription retail companies are commonplace these days, and the huge growth in the sector continues. A 2018 report from Hitwise indicates that in April visits to U.S. subscription box websites reached the 40 million mark -- an increase of 890 percent since 2014. Physical subscriptions are certainly nothing new. A simple web search will reveal that newspapers have been … [Read more...] about Novelty Is No Longer the Driving Force Behind the Subscription Box. Here’s What Is.
Brandt Ranj, provided by Published 12:40 pm CST, Wednesday, February 6, 2019 TheInsider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. Ring Ring's 5-piece home security system is on sale for its lowest price ever of $159. You can get the until February 23, 2019. The system comes with five pieces: a base station, keypad, motion detector, contact sensor, and range extender. All of the components are battery powered, and you can add more sensors or a security camera over time. Any time one of the sensors is triggered, you'll receive a notification on your phone so you can quickly check in and take action. Home security is a really important topic nobody wants to think about. Installing a security system could make a huge difference during a break-in, and setting one up has never been easier. Ring's five-piece security system is a great choice, and it's … [Read more...] about Ring’s 5-piece security system can make your home a lot safer — and it’s $40 off right now