Many industries are riding a green wave at the moment–not nearly enough, but more and more vertical markets are looking into sustainability to attract more customers while lessening their impact on the environment. Consumer electronics is one market that has gotten a lot of attention in the past six months. As the number of computers, mobiles and other devices shipped worldwide continues to rise, major players in tech are looking for ways to be more green (the recent Greener Gadgets event in New York City being one emerging venue to focus attention on the issue–some notable entries in the design competition are here). Doing so, however, means significant changes in everything from the materials devices are made of to how they consume power. advertisement Nokia has taken steps to raise its profile in this area, and has recently shown an number of demos of mobile devices made from upcycled materials. It released the 3110 Evolve at CES, which is made in part from … [Read more...] about Upcycling Consumer Electronics
Existing vs new customers
advertisement advertisement Eric Kuhn, 41, is the founder and CEO of FoundersCard, which offers networking opportunities, discounts, and perks for entrepreneurs and innovators. Since its founding at the end of 2009, FoundersCard, which is profitable, has been growing steadily–but more slowly than Kuhn might let it, since part of its value comes from its exclusivity. How’d you get the idea for FoundersCard? It was when I was on the roadshow for Varsity Books [his first company], which was going public, back in the Internet 1.0 days. The investment bankers were coordinating all the travel. Every night I stayed in a different city. I remember staying at amazing hotels: the Mandarin Oriental, the Four Seasons. I remember talking to [the bankers], asking, How much does this cost? It turned out they could travel in this kind of style because they received these incredible deals because of who their companies were. That struck me as odd, that it was the investment … [Read more...] about Fast Talk: How FoundersCard Brings Exclusivity To The Startup Set
advertisement advertisement The year 2012 is not only the Year of the Dragon, it also marks 30 years since In Search of Excellence was published. While there have been voices over the years which have been critical of the book’s methodology, its resulting content, and even its writing style, the case can be made that it is the most influential management book not only in these last 30 years but perhaps–just perhaps–ever. Hyperbole? Consider: It created a new genre of “best seller” business books, works that were not only informative but interesting and highly readable for Everyman. With a few exceptions, such as McGregor, Chandler, Sloan, maybe Drucker, many (most?) prior books on management/leadership were arcane tomes written by academics for academics and practitioners and were rarely found on any popular “best seller” list. Now “business” is considered a book category in itself thanks in no small part to … [Read more...] about The Most Influential Business Book Of The Last 30 Years?
advertisement advertisement A couple of months ago, as I boarded my plane home to Australia, I found a large brown envelope waiting for me on my seat. Neat handwriting on the envelope said, “A personal note to Mr Lindstrom.” My curiosity was piqued. Inside was a bunch of newspapers and a handwritten letter. It explained, “We’ve noticed you’ve been away from home for some time, so we thought you might enjoy some local news before we get you safely back.” I’m a firm believer that anyone with any kind of business savvy will aim to over-deliver and under-promise. Yet, for some unknown reason, the opposite seems to hold true. Perhaps this belief dates back to when I was a young kid obsessed with Lego. I’d get the box and build the car, the helicopter, the castle or whatever, and always at the end of each project I had a couple of spare Lego bricks. I treasured these almost more than the finished toy, and regarded them as a special … [Read more...] about Pinched By A Virgin
As an undergrad in design school, back when print was king, we were taught that the practical rules of identity development were: Keep it simple enough to be effective on a business card and stationary, and the logo should always be reproducible in one color, vector art with no gradations. Then, as now, a strong creative idea was the key requirement, but today, logos–and the identities that support them–often need to work harder than they did in the pre-digital age. Now, the logo and its extended identity can take on a more dynamic role in brand storytelling by leveraging the familiarity that comes from the frequent and virtual nature of the fast-paced conversation between a brand and its consumers. Google’s ever-changing logo is an obvious and literal example, but even brands as diverse as DC Comics, Brand USA, and JCPenney have recently evolved their identities, building variation and storytelling into the system, not just for variety or complexity but to instill a … [Read more...] about Our MVP Pick For Super Bowl XLVI: The Old-School Branding System