Existing customers spend 67 more than new customers

Share to Twitter Share to Linkedin Jason Cross is the SVP, Digital Presence and Commerce, at Newfold Digital; Jason has a long history of assisting SMBs. It’s easy to argue that starting a small business has never been more exciting. The pandemic made e-commerce more popular than ever and, in many ways, lowered the barriers between aspiring entrepreneurs and the digital tools they need to succeed. Business owners in various fields found that selling and advertising their products and services online could be a new growth channel and opportunity. Despite these positive trends, economic uncertainty has become a test of SMBs’ resilience. But just as the pandemic created new opportunities, small-business owners and entrepreneurs now have a chance to capitalize on a difficult moment. Here are a few tips for weathering tough times to strengthen your small business or side hustle. Have The Right Expectations Entrepreneurship starts with passion … [Read more...] about How New SMBs Can Set Themselves Up For Online Success

Share to Twitter Share to Linkedin I’ve never been able to hold my hands steady. No, it’s not from too much caffeine – well, not usually. But as a result, I can rarely use a handheld distance rangefinder out on the course. Which is a shame, because I walk many of my rounds. So I don’t often have a cart GPS screen to cross-reference yardage on. Yes, I could use a GPS watch but literally every model I’ve tried has resulted in a skin rash flare-up underneath the band. But maybe there’s a new product to help. Precision Pro Golf’s new NX10 Slope rangefinder locks in distances super quickly and with accuracy. No it doesn’t have image stabilization like some other models I’ve tried, but this has speed on its side. Billed as the market’s first fully customizable rangefinder with interchangeable skins, it comes out of the box essentially as an all-white unit. But you can buy up to 30-some different custom skins separately. The largest underside panel slides off, so … [Read more...] about A Fast, New Rangefinder For The Course

A U.S. ban on the world’s most popular social media app would affect far more American businesses and people than just the 150 million using the platform here. C asey Evertsen drove down a suburban Utah street lined with trash bins, speaking into his phone’s camera as he gave a tour of the brightly-colored truck he uses for his garbage can-cleaning business. “If you like seeing dirty stuff get cleaned and watching how cool stuff works, follow along,” he said in the video shared on TikTok. “Let’s clean some bins!” Evertsen’s service, Bin Blasters , had for a whole year struggled to get traction through Facebook and Instagram. So taking a cue from his teenage daughter, he decided to try promoting it on TikTok instead. On his eighth video, just one month in, Evertsen “blew up.” "I went out and just started cleaning bins that day, started on our route, and I look at my phone like an hour later, and there's 17,000 views,” he recalled. “Then it just got in the millions.” … [Read more...] about How A TikTok Ban Would Deal A Blow To Creators, Businesses And The American Economy

Share to Twitter Share to Linkedin Andrei Kasyanau , cofounder and CEO at Glorium Technologies. Startup advisor and an expert in health and real estate tech. Making it in health tech requires a great product that solves a real problem, complies with regulations and can scale successfully. You also need to market and sell your offering. And first and foremost, you must sell it to the investors—a big part of your job as a founder would be to chase them and convince them to listen to you. As the most significant share of our clients is in health tech, our company has helped dozens of successful medical products and companies develop, launch and grow. In this blog post, I'll recommend elements to back up your health tech startup's evaluation so investors will believe in your product. How Is Startup Evaluation Different In 2023? Due to startup market setbacks and the recession probability, there are several new rules for the tech startup … [Read more...] about How To Evaluate Your Healthtech Startup In 2023

Share to Twitter Share to Linkedin By Duane Tursi, CEO, Ascension Group International . How can business leaders determine whether a particular growth strategy is applicable to a business’s specific situation? First and foremost, timing is everything. It might feel like it’s always the right moment to take your company to the next level, but knowing when to expand is just as critical as knowing where to start. During times of financial uncertainty, many companies focus on their core competencies and forget that there are still opportunities for development. The quality of businesses today is strong, and organizations of all sizes have healthy balance sheets despite a looming recession. To continue this upward trend, let’s take a look at some key strategies for growth in 2023. Never Waste A Recession You might look at that header and scratch your head, but here’s the thing: Recessions are not all negative. Companies make layoffs, and … [Read more...] about Strategies For Growth In 2023

A monk, a composer, and an industrial designer walk into a bar. No, I’m not making a joke. I’m simply imagining a hypothetical scenario where the cofounders of Headspace, Pandora, and Airbnb decide to meet up for drinks. You may think these figures represent a lonely cohort within tech entrepreneurship. We’re often confronted with the tired (and, as the data shows, largely inaccurate) stereotype of the algorithm-crunching, code-wrangling, Patagonia-wearing startup founder. These characters —who undeniably exist, but are more marginal than perhaps realized—effortlessly straddle the worlds of engineering and business. They’re the full package. Admittedly, these characters also tend to be the most visible. Elon Musk, Bill Gates, Mark Zuckerberg, and Mark Andreessen all have storied engineering careers—and often complex personal and professional lives that inevitably work their way into popular culture. But when we examine the data, we see a different picture. Rather than … [Read more...] about POV: Tomorrow’s founders can’t code—and that’s OK

Share to Twitter Share to Linkedin On a quest to reduce busywork for myself (and readers of my book Why Simple Wins ), I longed for a future where email would be an automated task. Where tech would summarize messages from clients and employees, reply on my behalf and even cold-pitch potential sales leads. With the introduction of new AI services from Microsoft, Salesforce and more, the future of email has finally arrived. One promises to optimize your sales correspondence. Another vows to guide you toward inbox zero. And another aims to remove inefficiencies from sales and customer-service experiences. If spending less time with your inbox is one of your business goals, explore the key players in this space below. Microsoft Dynamics 365 Copilot embeds in your Outlook and includes Business Chat, which works across your calendar, emails, chats, documents, meetings and contacts. With natural-language prompts like “tell my team how we updated the … [Read more...] about AI Will Revolutionize Your Inbox

Share to Twitter Share to Linkedin CMO, Digital Commerce at Ascential , working closely with global brands and their customers to create their perfect digital partnerships. Brick-and-mortar stores used to be key for the retail industry. Storefronts with carefully displayed products would entice customers to come in and shop. But today, a large percentage of commerce happens through the digital space. These sales are expected to grow by 8.9% globally this year. Retailers reluctant to embrace this digital movement are missing out on potential sales. Digital transformation is essential for retailers to fully take advantage of shifting consumer behaviors. By developing a strong digital strategy that embraces content creation and is fluid enough to change with consumer preferences, retailers can reach new customers and stay competitive in the new commerce landscape. Future-Proofing Your Business Doing business in the digital landscape allows … [Read more...] about Digital Transformation Can’t Wait

One resource we can’t replenish is time. So, it’s no wonder that people are so interested in how to save time or get more done in less of it. When we can get more done during the hours we have, we can use that “saved” time for something more meaningful. Some people take their time-saving efforts to an extreme, even going so far as to wear the same thing every day , saving time and possibly alleviating decision fatigue . And while you may not relish the thought of wearing the same suit or hoodie every day, there are some other ways you can take back your most precious resource and devote it—and its accompanying brain power—to something better. Here are some places to start. Assess your workflow (even outside of work) First, start by observing how you are spending your time, says productivity coach Maura Nevel Thomas, author of Personal Productivity Secrets: Do What You Never Thought Possible with Your Time and Attention and Regain Control of Your Life . … [Read more...] about Take back your time in 2023 with these simple planning strategies

Share to Twitter Share to Linkedin Geroge Condo’s new exhibition, ‘People Are Strange,’ the opening installation at Hauser and Wirth’s second Los Angeles location (in West Hollywood in what was a former car showroom), is a gorgeous, exuberant show, an exciting and inspiring post-pandemic “welcome back.” The exhibition, on view through April 22, 2023, features fourteen large scale canvases and one gold-plated sculpture. Of the canvases, nine are portraits, one is a large group portrait, and the others are abstractions all painted in the last year. The space is an unusual column-free trapezoidal shape affording a variety of wall spaces in which to have unobstructed views of the large canvases. These new works continue Condo’s exploration of what he has at times called “Psychological Cubism” and reflect his absorption of Picasso’s vernacular to construct and deconstruct portraits that reflect not only different emotional states but also the passage of time. … [Read more...] about George Condo: Painting In Search Of Lost Time