Ralph Waldo Emerson once said that “common sense is genius dressed in its working clothes.” But the fact is, Swiss International’s initiatives weren’t groundbreaking, didn’t require an army of McKinsey consultants, didn’t need a multi-billion-dollar budget, and most of them didn’t cost one single dollar to implement. But they were all born with one thing in common. They derive from a point of view that experiences the world not from a corporate office, but through the eyes of the customer. As we continue to reimagine airlines for the post-pandemic era, actually thinking about the customer would be a good place to start. … [Read more...] about Three shockingly obvious ways to make flying less miserable
