Esports

Preserving sports heritage in 3D museums, and creating new fanbases through the metaverse and NFTs - brands and sports organizations are taking advantage of digital to enrich the sports experience. (Representational image: Howard Bouchevereau via Unsplash) World over, the draw of sports is compelling. Tennis, football, cricket, baseball, basketball, soccer – we rally around the game that matters to us, in enthusiastic, loyal fandom, and come out in swaths to cheer for our favourite sport stars or teams. This really is a community activity. We begin watching games in our own groups – family, friends, school, local community – and cheer for the team that our group does – the one that we feel most connected to, that feels like home. So, when fans cheer, in many ways they are also celebrating the community that they feel they belong to in addition to those on the court or field. I find this insight fascinating, especially as a brand custodian. Because, like all keepers of … [Read more...] about Storyboard18 x Just Sports | Winning Fans. Spinning Digital Experiences

Malaysia: * Durian prices expected to increase by 100% this year * Goldman Sachs agrees to settle US$79.5mil 1MDB suit with shareholders * Covid-19 Watch: 3,029 new cases brings total to 4,473,500 * Covid-19: More than 28% of five to 11-year-olds fully vaccinated as at May 13 * PM: Asean stands firm on international issues in meeting with US President Biden * Bullying: Health Ministry looks at enhancing whistleblowing system * Successful four-day working visit to US, says PM * Philippines raises minimum daily wage in Manila capital region * Malaysia touts trade access as US Indo-Pacific plan only a 'good beginning' - trade chief * Kuantan furniture shop also a victim as scammers use similar name to cheat buyers * GE15: More public debates between candidates should be organised, says Bersih * Country's financial performance must be looked into before any plan to take over Sapura, says Tok Pa Singapore's Veronica Shanti Pereira in action before winning the … [Read more...] about Asean News Headlines at 9pm on Saturday (May 14, 2022)

IT major TCS is the title sponsor of the World 10K event in Bengaluru. 4 am alarm, pre-race meal, coordinating with buddies to reach the venue, never-ending conversation on pacing strategy, quick warms-up in the packed holding area…phew! All of it is making a comeback after two years this summer as Bengaluru opens its roads for runners running the TCS World 10K this weekend. Having run this event on two occasions in the past as a participant, I can vouch for the unparalleled energy that this event offers to those who choose to participate. And after two years of missing out on this kind of vibe and meeting my ‘running tribe’, I am all set to be on the start line of this race yet again. The excitement around this major on-ground event after two years of lockdowns is unprecedented. Vivek Singh, Joint MD, Procam International, says the registrations have been pouring in till last week. “In the last few days we have seen an upward trend in registrations. Keeping this in mind, … [Read more...] about Storyboard18 x Just Sports | TCS World 10K returns with runners and brands ready at the start line