Here, MailChimp takes a page from the playbook of some other tech world notables. Google’s Sergey Brin, for example, has been known to show up to job interviews wearing a cow costume. Apple cofounder Steve Wozniak, a legendary prankster, once called the Vatican posing as Henry Kissinger and tried to convince a friend that there was a state in Mexico called Jalapeno by creating doctored maps using digital tools unheard of at the time. Wozniak has been quoted as saying that the kind of humor involved in pranking goes to the creativity and inventiveness that’s indispensable for a company like Apple. And, incidentally, it was MailChimp’s head of user experience, Aarron Walter, who was behind the impromptu tagline. … [Read more...] about Creative Cultures: MailChimp Grants Employees “Permission To Be Creative”
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Saving An Iconic Brand: Five Ways Alan Mulally Changed Ford’s Culture
Insisting on a rigorous reliance on the facts At pre-Mulally Ford, the truth came in many different flavors. Different numbers were used for different audiences. Ford was also big on excuses. There was always a reason why things did not work out according to plan, but it rarely had anything to do with the root causes of Ford’s dysfunction. … [Read more...] about Saving An Iconic Brand: Five Ways Alan Mulally Changed Ford’s Culture
The dire consequences of Republicans ‘just asking questions’ about whatever doesn’t go their way
Sure enough, that’s exactly how it played out. There is no excuse for anyone with internet access, let alone the actual president, to not have known in advance. Of course, Trump still pointed to this eminently explicable pattern as proof that the election was rigged—and he did so furiously. How dare the dirty Dems rig the election against him, but somehow only him and not any of the Senate or congressional candidates! So-called last-minute ballot dumps have since remained a major data point among the Stop the Steal base, and in far-right media, where no easily grokked concept is too simple to misunderstand deliberately. … [Read more...] about The dire consequences of Republicans ‘just asking questions’ about whatever doesn’t go their way
How Instagram Changed—Before It Had To
Today, Systrom says, the company’s mission is “strengthening relationships through shared experiences.” The idea underpinning this goal is that Instagram should offer users a more overt and unvarnished way to connect through the universal language of images—to broadcast moments and not just just-so snapshots. “A lot of times you’re on the way to the airport, or you’re at a campground, and [a photo] doesn’t need to endure, because you’re not actually sharing a photo: You’re just communicating a status update of what you’re doing,” says product manager Stein, who has only been with Instagram since May 2016 but fell in love with the app as one of its original beta testers. “That [emphasis on experiences] wasn’t always clear to us,” Systrom says. “It wasn’t always clear to Facebook. And it wasn’t always clear to the world.” … [Read more...] about How Instagram Changed—Before It Had To
The new top challenge for HR teams: Get comfortable with being uncomfortable
New expectations around employee experience The employee experience left the confines of the office when teams shifted to working remotely at scale in early 2020. Office culture was brought into homes, which meant employee well-being and safety needed to be fostered at a distance. As a result, employees now need to know your organization supports them as they navigate at-home childcare responsibilities, increased health risks and a weakened economy. If not, you risk losing workers to a more flexible and supportive career option. … [Read more...] about The new top challenge for HR teams: Get comfortable with being uncomfortable