Ford is introducing the Fusion via “Random Acts of Fusion,” a participatory, content-driven campaign starring Ryan Seacrest and Joel McHale.Gymkhana video to producing the Hulu-based show Focus Rally: America and the primetime TV show, Escape Routes and tie-ins with shows like Alcatraz. … [Read more...] about Ford’s CMO On Building A Social And Product-Driven Brand
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Take Zara, which partnered with the Council of Fashion Designers of America in December to enlist emerging fashion designers in upcycling vintage clothing. The catch? The designers had to use new fabric Zara provided. Zara went on to manufacture these designs using new materials, which were sold as a capsule collection at certain Zara stores. At first glance, the program appeared to be bringing upcycling into fast fashion, but in reality, the collection wasn’t any different from a traditional one. (Zara declined to comment on this story.) … [Read more...] about Patagonia has had enormous success with upcycled clothing. Could other brands follow?
“LeBron understands the value of the direct relationships he forms with his fans in social media. This is where his audience lives and where they take action on his behalf,” said Maverick Carter, CEO of LRMR Marketing and Spring Hill Productions, LeBron James’ marketing and production companies. “The LeBrons is a unique platform in that it’s specifically designed to build on the fan relationships online, create innovative and break-through opportunities for our brand partners to expand their partnerships with us and provide a long-term business platform for us to continue to give back to fans and our communities.” … [Read more...] about Believe Entertainment Group Pioneers New Ways To Connect Users To Brands And Talent
Bathing CultureBiodegradable soap ($35) in groovy, refillable glass bottles put Bathing Culture on our radar. Their signature Cathedral Grove fragrance is woody, fresh, and addictive enough to buy a full one gallon refill. Also worth noting: their collection of natural bathing accessories, like ethically harvested Sea Sponges ($20) and volcanic rock pumice stones ($8) gathered from Califorian’s Mt. Shasta. … [Read more...] about Clean up your beauty routine with these 6 low-waste brands
Insisting on a rigorous reliance on the facts At pre-Mulally Ford, the truth came in many different flavors. Different numbers were used for different audiences. Ford was also big on excuses. There was always a reason why things did not work out according to plan, but it rarely had anything to do with the root causes of Ford’s dysfunction. … [Read more...] about Saving An Iconic Brand: Five Ways Alan Mulally Changed Ford’s Culture