Tata Motors, the country’s fourth largest car maker, has launched performance variants of the Tiago and Tigor hatchback priced at Rs 6.39 lakh and Rs 7.49 lakh, respectively, ex-showroom, New Delhi. Prices are introductory.The two cars are the first products of the 50:50 joint venture company JT Special Vehicles formed between Tata Motors and Coimbatore-based Jayem Automotives, founded by former race car driver J Anand.Both the cars bear spruced-up interior and exterior styling intended to give them a sporty look which differentiates them from the regular models. Engines have also been tuned up to produce 34 percent more power than their regular counterparts. The Tiago and Tigor will carry the ‘JTP’ branding on the front grille and rear.Close Both cars come powered by a three-cylinder 1.2-litre turbocharged engine that delivers a peak power of 114bhp. Tata Motors wants to position them as performance cars to enhance their overall brand appeal. related news … [Read more...] about Tata Motors launches performance variants of Tiago, Tigor with Jayem Auto
Emerald nightmare the stuff of dreams
When Arunachalam Muruganantham hit a wall in his research on creating a sanitary napkin for poor women, he decided to do what most men typically wouldn’t dream of. He wore one himself–for a whole week. Fashioning his own menstruating uterus by filling a bladder with goat’s blood, Muruganantham went about his life while wearing women’s underwear, occasionally squeezing the contraption to test out his latest iteration. It resulted in endless derision and almost destroyed his family. But no one is laughing at him anymore, as the sanitary napkin-making machine he went on to create is transforming the lives of rural women across India. advertisement advertisement Right now, 88% of women in India resort to using dirty rags, newspapers, dried leaves, and even ashes during their periods, because they just can’t afford sanitary napkins, according to “Sanitation protection: Every Women’s Health Right,” a study by AC Nielsen. Typically, … [Read more...] about An Indian Inventor Disrupts The Period Industry
Have you noticed how similar some products are becoming? A Tesla and a Lotus, that’s an easy one. But I’m talking about the similarities between seemingly disparate objects, like an Audi car and Oakley sunglasses, a 3M stapler and an Alessi teapot, or a Starbucks café and your bank lobby. Consumers love cool design, and, in case you haven’t heard, companies are catching on. Investing in the design process can be a sustainable business advantage, because it tends to lead to five things: creative collaboration, innovation, differentiation, simplification, and customer experience. advertisement advertisement For starters, designers tend to collaborate with each other, other disciplines, and users to generate new ideas, explore alternatives, and create new stuff (products, websites, brands, stores, etc.). The process of design thinking, co-creation, and design as creative collaboration can help companies move beyond their norms and create new markets. … [Read more...] about What Good Does Design Do For Business?
This afternoon at the newly cleared, heavily patrolled, and sparkling (Christmas lights!) Zuccotti Park, a group of activists dressed in caps and gowns made from garbage bags and draped with paper chains announced the official launch of the Occupy Student Debt Campaign. advertisement advertisement Led by NYU professor Andrew Ross, the group is trying to get student loan borrowers to sign a pledge of “debt refusal.” Once they reach one million signatures, everyone stops paying back their loans. The idea is not to pump up the profits of student loan servicers and big banks by creating a new group of defaulters, but to call attention to the spiraling cost of higher education, the mounting pile of student loans ($958 billion as of this writing), and the Dickensian situation many borrowers find themselves in as a result of the lack of basic consumer protections like bankruptcy on student loans, especially private student loans. “I strongly believe my entire … [Read more...] about Occupy Wall Street Moves Into New Phase With Student Debt Refusal Campaign
Tales of his success are being narrated beyond borders and the Indian film industry is assured of getting its regular dose of quality content from him and television too has got a taste of this actor’s style of working.With a career spanning over three decades, this star seems to be unstoppable and on his 53rd birthday Aamir Khan is all set to entertain the audience with a multi-starrer project called "Thugs of Hindostan".While the Khans of Bollywood rule the Indian film industry, not all of them have been able to keep up with the numbers game. Be it Shah Rukh Khan or Salman, both witnessed disappointing collections last year from films like "Jab Harry Met Sejal" and "Tubelight". But Aamir has walked a consistent path with films like "3 Idiots", "PK" and "Secret Superstar", but it was the wrestling drama "Dangal" that raised the bar for the industry in terms of both business and content.Close Khan’s film graph in the last 10 years shows that he is a brand that … [Read more...] about Bollywood banks on brand Aamir Khan as actor ups box office game with maximum all-time grossers