Even as Star India has managed to walk away with the honours at the IPL media rights auction (for all markets across media and digital platforms for the next five years) by coughing up a massive Rs 16,3478 crore not many noticed the huge amount US-based social media giant Facebook was willing to pay for Indian cricket matches: Rs 3,849 crore. … [Read more...] about Facebook bids for IPL’s streaming rights: Is Zuckerberg trying to tap the video streaming business?
Editorial calendar for social media
Why it’s so hard to study the impact of violence on the internet It is incredibly difficult to study the impact of viewing a suicide online, but sociologists have tried to quantify the mental health impacts of social media by surveying users. For one study from last year, researchers interviewed a group of largely white female Instagram users between the ages of 18 and 29 about whether they came into contact with images or video of self-harm and how they reacted to it. They were asked if they found that content disturbing, among a list of other questions concerning their mental health and predisposition to suicidality. In the first wave, 1,262 people responded. Only 729 people of the same group responded to a second set of questions sent a month later. The researchers found that about 20% of those who saw images of self-harm sought them out. More telling, according to the researchers, was that over half of those who had seen these images had considered harming themselves in … [Read more...] about Researchers can’t even begin to assess the damage from viral suicide videos
Now that the player has found their community, the game pushes them to weigh in on the topic. A prompt draws the player’s attention to an observation: “Did you also notice that the posts with the most likes all tap into negative emotions?” Then, the player is asked to choose three words that they could use in an emotionally engaging tweet. The exercise is meant to show the player how choice words can amplify a message and garner likes and retweets. The more terrifying the language around a data point, the more likely people are to spread it. … [Read more...] about This game can stop people from falling for COVID-19 conspiracies
Twitter erupts over 'Shaktimaan' Mukesh Khanna’s #MeToo comment Future of fashion weeks: Digital and on-ground experiences collide in disruptive, democratic ways Aadyam: Corporate-driven theatre initiative battles Covid to keep the archlights on … [Read more...] about IPL 2020 grabs more eyeballs, per-match viewership sees 11% growth
Part of that haul is thanks to more than 200 corporate and nonprofit partners. One of the latest is a partnership with two groups on opposite sides of the age spectrum: AARP and the Association of Young Americans (AYA), which have joined forces to recruit new people. Both groups are using their platforms to spread awareness to their membership bases via social media and content campaigns, and to send people directly to Power the Polls. “There is a need for us to sound the alarm,” says John Hishta, AARP’s senior vice president of campaigns, “and that’s why we’re working intergenerationally with these other folks.” … [Read more...] about A new generation of younger poll workers is stepping up to protect the elderly from COVID-19