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Share to Twitter Share to Linkedin We are standing on the precipice of the greatest transfer of wealth in modern history. In the next decade, Millennials and Gen-Z will gain trillions of dollars from previous generations. Most companies will need a strategy to attract younger consumers, employees and investors. A brand refresh won’t be enough. Companies need to rethink their entire operating model and value proposition. Values-based Marketing The historical relationship between brands and consumers has been transactional. Consumers bought products to fulfill a specific need, while brands sold goods in exchange for money. We purchased cars to save time commuting, food and drinks to gain nutrients and energy and laundry detergent to keep our clothes clean. In the 20th century, brands started promoting the emotional benefits of products to stand out against competitors. Coca-Cola associated itself with happiness, Apple with thinking differently and Nike … [Read more...] about Why Brands Need To Prepare For The Great Wealth Transfer

Market experts on Sunday mourned the demise of ace investor Rakesh Jhunjhunwala and said his strong belief in the country’s growth story and ”unshakeable” confidence in markets made him one of a kind. The 62-year-old Jhunjhunwala passed away on Sunday morning in Mumbai. Condoling his death, Zerodha co-founder Nikhil Kamath tweeted, ”There will never again be someone like you, RIP.” Often referred to as ’India’s Warren Buffett’ and the ’Big Bull’ of Indian markets, Jhunjhunwala’s net worth was USD 5.8 billion (about Rs 46,000 crore), according to Forbes. B Gopkumar – MD and CEO, Axis Securities, said Jhunjhunwala will be missed for the sheer energy he brought to the TV studios. ”His strong belief in India growth story and his bullishness on Indian markets are a tale of legend. He proved to each and everyone that if one stays invested in quality companies for long then wealth generation is almost assured,” he added. Hailing Jhunjhunwala as the biggest believer in the … [Read more...] about Market experts mourn Rakesh Jhunjhunwala’s demise; remember him as believer in India’s story, bullish investor

Representative image (Source: Rawpixel) Central Bureau of Investigation officers probing the coal scam case and tasked with internal vigilance are among the 30 sleuths of the premier agency awarded police medals on the 76th Independence Day, officials said Sunday. The awards were announced on the eve of Independence Day. Six officers received the President’s Police Medal for Distinguished Service (PPMDS) while 24 were honoured with the Police Medal for Meritorious Service (PMMS), the CBI said in a statement. Additional SP Alok Kumar, who is part of the Special Unit of Mumbai tasked with preventing corruption within the agency, received the PPMDS, it said. The other five officers who received the PPMDS are Deputy SPs Atul Hajela, Tejprakash Devrani and T.Sridharan, Sub-Inspector (SI) Gurmeet Singh, and Assistant Sub-Inspector (ASI) Narpat Singh. Deputy Inspector General Keshav Ram, who investigated the coal scam, and Additional Legal Advisor Vijay Kumar Sharma, who … [Read more...] about 30 CBI sleuths get police medals on Independence Day

Is the recession coming? How severe will it be? What impact will it have on your company? Nobody knows the answers to those questions yet, but that does not mean you cannot prepare. Recessions are scary, but experienced CFOs have a time-tested playbook for navigating downturns. Here are the key strategies you should perform this summer to prepare your business for a recession. Forecast multiple recession scenarios. Before a recession begins, you should prepare by forecasting multiple recession scenarios. Forecasting gives Fractional CFOs insight into cash impact, timing, and the extent to which your organization needs to adapt cost structures to recessions. Use your strategic business forecast to plan situations such as: Minor recession causing a 20% drop in demand Major recession causing a 50% drop in demand Shortages driving a 25% increase in costs A key supplier is going out of business, causing a sudden shortage of raw materials The impact of … [Read more...] about Your CFO Playbook for Recession Planning

Share to Twitter Share to Linkedin In case you were wondering, Prime Day is still a big deal. Worldwide, Amazon Prime customers made 300 million purchases this year alone — more than any Prime Day in Amazon’s long history. Why was this year’s Prime Day such a hit? And what does Prime Day’s popularity mean for small- and medium-sized businesses, let alone the increasingly burdened American consumer? Amazon Wins Big Amid Recession Woes To understand the success of this year’s Prime Day, it’s essential to view it within the lens of the current economy. The consumer price index climbed more than nine percent in June 2022, a 41-year high. Consumers have committed to cutting back on just about everything, from dining out to subscription-based services to driving, so from an economic standpoint, it was unclear just how this year’s Prime Day would go. For Amazon’s part, it was quick to frame this year’s Prime Day success by highlighting consumer dollars … [Read more...] about Prime Day 2022 Delivered Despite Macroeconomic Concerns

- A + A NEW YORK: Optimism is seeping back into the US stock market, as some investors grow more convinced that the economy may avoid a severe downturn, even as it copes with high inflation. The benchmark S&P 500 has rebounded about 15% since mid-June, halving its year-to-date loss, and the tech-heavy Nasdaq Composite is up 20% over that time. Many of the so-called meme stocks that had been pummeled in the first half of the year have come screaming back, while the Cboe Volatility Index, known as Wall Street’s fear gauge, stands near a four-month low. In the past week, bullish sentiment reached its highest level since March, according to a survey from the American Association of Individual Investors. Earlier this year, that gauge tumbled to its lowest in nearly 30 years,when stocks swooned on worries over how the Federal Reserve’s monetary tightening would hit the economy. “We have experienced a fair amount of pain, but the perspective in how people are trading … [Read more...] about Soft landing hopes for US economy brighten outlook on stocks

ILLUSTRATION BY RUTH MACAPAGAL Last week, I gave the opening keynote at the largest retail conference in the region hosted by the Philippine Retailers Association at the SMX convention center. I took great pleasure in addressing an audience of the country‘s largest retailers and some of the most famous Filipino entrepreneurs, including Mr. William Belo and Mrs. Tessie Sy-Coson. In this column, I will share some of the secrets and insights that I shared with the audience last week that are also relevant to the nonretail markets and industries. Build it, and they will come? If you want to become or stay a market leader in your industry, you have two options when it comes to innovation. First, you can adopt the Apple model: build it, and they will come. What does that mean? It means that you can build products that customers will want and need ahead of any customer trends. This means, however, that you need the right forward-looking people and need to assemble a team of mini … [Read more...] about The blind spots that can kill your business

Share to Twitter Share to Linkedin The first-time homebuyer app, Gravy was born to be a reward platform for renters. The reward? Homeownership. Co-founder and CEO Jeff Dinter has spent a decade building software to help renters accomplish their goals. He was originally inspired by a leaking faucet and an unresponsive landlord in his own apartment. Today, millions of renters use the solutions he’s helped create to better communicate with their property managers and pay rent online. Through this experience, by listening to renters, understanding their hopes, and learning about their problems, a pattern emerged: nearly every renter wants to stop renting someday. It turns out, homeownership is an almost universal goal for the 100 million renters in America. It was at that same time that Jeff and his wife began looking to buy their first home in the suburbs of St. Louis for their growing family. Mortgage lenders and real estate agents were eager for … [Read more...] about A One-Stop-App That Helps Renters Become Homeowners

Share to Twitter Share to Linkedin In just four years, BossBabe has become a multi-million dollar company and a leader in the digital landscape empowering women to launch and grow their businesses. Co-founders Danielle Canty and Natalie Ellis have cultivated a global community from their devout social media following, offering frameworks and programs for scaling and monetizing brands. Their top-rated podcast offers a more intimate look at female entrepreneurship, covering a range of topics related to financial growth insights, social media guidance, and candid conversations with successful entrepreneurs like Tony Robbins, Maria Menounos, and Mel Robbins. In September 2021, sharing her business know-how reached a new level of personal for Danielle when BossBabe dedicated a podcast episode to the often-overlooked and taboo subject of legally protecting your business in marriage and divorce. The dissolution of her own marriage was the impetus behind the … [Read more...] about What Female Business Women Need To Know About Prenups, According To BossBabe’s Danielle Canty

Share to Twitter Share to Linkedin The U.S. entering recession has been cause for concern for economists and consumers over the past six months. And while some experts say we are not in a recession yet, recent layoffs , inflation on everyday goods and an uncertain real estate market have many people on edge for what’s to come. Technically speaking a recession is two back-to-back quarters of declining gross domestic product (GDP) which did occur in the first two quarters of 2022 but some economists see it more as stagflation than a recession. Regardless what stage of a recession America might be headed into, being prepared financially prepared is always a smart move. Only 32% of Americans feel financially prepared for a recession. Global Head of Private Capital Advisory at Raymond James, Sunaina Sinha Haldea , shares five ways to prepare yourself for a recession. 1. Diversify Your Investments One of the first tips Haldea shares is … [Read more...] about 5 Ways To Prepare Yourself For A Recession According To A Financial Expert