Conny Braams from Unilever; Dara Treseder from Peloton; Forbes CMO Hall of Famer Antonio Lucio; and Frank Cooper III from Visa. Illustration by Alexander Wells for Forbes. Recognizing the 50 Most Influential CMOs in the World By Seth Matlins , Managing Director, Forbes CMO Network Additional reporting by Diane Brady , Emmy Lucas , Olivia Peluso , Lauren Debter , Isabel Lord , Katherine Dunn T wo hundred years before it was first used as a verb, “influence” was a noun denoting the stars’ ability to affect human lives and destinies. Today, we consider “influence” less astrologically and more practically, focusing on the chief marketers who wield it to shape the character and destinies of the brands and businesses they help steward. The link between marketing and influence has always been inextricable. After all, a chief marketer’s job is about nothing more than it is the influencing of attitudes and behaviors in … [Read more...] about The Forbes World’s Most Influential CMOs List: 2022
E commerce marketing strategy
Share to Twitter Share to Linkedin NFT.NYC Week has arrived in New York City, hitting the streets harder than it has ever had - in its four years of existence. Tech-focused events have brought the fintech community to the big apple, and surprisingly that includes the fashion industry. The larger conferences and discussions around NFTs, cryptocurrency, and Web3 are where the fashion industry is attempting to claim its stake in the metaverse. Among the many events that take place, fashion brands and industry people gather in real life to dissect and understand the relationship between NFTs, Web3, and how the fashion world will - or is - existing in the metaverse. High-end, streetwear, and footwear brands all share the stage in hosting events around fashion design, Web3 worlds, and NFT art, polishing a luster and allure that fashion has garnered over generations. In the spirit of any other fashion week, plenty of parties and events can fill a schedule … [Read more...] about Is NFT.NYC Week The New Fashion Week?
Share to Twitter Share to Linkedin Yannis Niebelschuetz is the founder and CEO at CoachHub , the leading global talent development platform that enables organizations to create a personalized, measurable and scalable coaching program for the entire workforce, regardless of department and seniority level. I had the opportunity to interview Yannis recently. Here are some of the highlights of that interview: Jill Griffin: I understand that your own individual experience with coaching inspired you to start a digital coaching business. Could you detail your experience with business coaching? How did that experience lead you to cofounding CoachHub with your brother? Yannis Niebelschuetz: When I was fresh out of university, my brother Matti and I founded our first company together. I came to the role armed with the theoretical business knowledge and academic credentials earned over years of studying. But I lacked practical experience. I … [Read more...] about The Value Of A Good Coach
Share to Twitter Share to Linkedin If there’s one thing Mark Bozek prides himself on knowing, it’s online shopping and online consumers – their motivation and buying behaviors. As founder and CEO of LiveRocket LLC, and former CEO of HSN and EVINE Live, and senior vice president at QVC QVCA under Barry Diller, Bozek in his four years at HSN drove $5 billion in sales and $1 billion in EBDITA. He was also responsible for partnerships with Japan, China, Germany, England and Italy. As a brand creator, he launched and developed over $1 billion in proprietary brands at HSN and QVC, including Wolfgang Puck Cookware, Adrian Arpel’s Signature Club A Cosmetics, Andrew Lessman Vitamins, Jennifer Stallone’s Serious Skin Care, Beekman 1802 and was even linked to Joy Mangano, whose name became synonymous with the Miracle Mop, and whose life was portrayed by actress Jennifer Lawrence in a 2015 feature film directed by David O. Russell. “This is exactly what Firework … [Read more...] about Mark Bozek Imbues LiveRocket Sales Event With Purpose, With A Little Help From Firework
Share to Twitter Share to Linkedin Salvatore Ferragamo has opened a 2600 square foot concept store on Greene Street in the heart of New York’s bustling Soho. The modular hub taps into the experiential, hyper physical retail championed by Balenciaga, Jacquemus et al with an immersive state-of-the-art shopping experience. A mirrored installation houses a participatory NFT project. Ferragamo’s partnership with digital artist Shxpir is allowing 256 customers to co-create their own user generated NFT content against a selection of Shxpir designed backdrops. The resulting artwork captured on a high-spec black magic camera can be minted free of charge as an NFT. Staff will be available to guide novices through the process of setting up an Ethereum wallet and downloading their NFT once it has been minted. Such in-store customer orientation strategy — also adopted by Philipp Plein and Printemps — is a smart move and paves the way for future Web 3.0 … [Read more...] about Ferragamo’s New Experiential Retail Playbook Draws On User Generated NFTs And 3D Hologram Tech