Dyslexia at work strategies

Share to Twitter Share to Linkedin In a world vastly abundant with examples of free business models - either freemium or ad-supported, understanding the value of the free pricing strategy seems to come very intuitively to most startup founders. That said, behind the surface, there are important factors that need careful consideration when you are building your startup pricing strategy . The zero price tag has strong psychological effects on your clients, and in order to make educated decisions as a founder, you need to understand those effects. Why is A Free Pricing Strategy A Great Opportunity For New Products? In 2007, behavioral economist Dan Ariely, author of the book Predictably Irrational, co-authored a study in which participants were asked to choose between two brands of chocolate - Hershey’s Kiss and a Lindt truffle. The truffle is a premium product that retails for a price multiple times higher than the presented alternative. First, … [Read more...] about The Opportunities And Dangers Of The Most Powerful Startup Pricing Strategy: Free

Share to Twitter Share to Linkedin Amiee Ball is the Founder & CEO of JAB Consulting Group, a company guiding organizations to build successful businesses in a digital world. One of the characteristics of being human is our large complex brain. I’d allege we are also characterized by our immense scope of unbridled emotions. Fear, hate, joy, love, pleasure, pain and shame are all subjective based on an individual’s experience, knowledge and perception of such emotions. It takes us beyond the scope of descriptive Homo sapien traits and instead instills our humanity. But perception, fear and emotion can cause a massive avalanche when it comes to assuming responsibility and decision-making in business. And, because this slide can become so treacherous, there’s actually a name for it: the slippery slope. The Slippery Slope In critical thinking, the slippery slope argument asserts that a small first step leads to a chain reaction of … [Read more...] about Beware The Plunge: A Four-Step ‘WHOP’ Strategy To Avoid A Slippery Slope Mindset

Share to Twitter Share to Linkedin Marketing appeals to and attracts potential customers. Sales converts that potential into bottom-line results. As the vice president of sales and marketing at a company that provides sales enablement solutions, I've found that the two entities can join forces via sales enablement, with marketing delivering resources and strategies that help sales close the deal. Moreover, a good sales enablement strategy can improve your return on investment. Research from HubSpot found that companies with service-level agreements (SLAs) between marketing and sales have better cooperation and performance. So why does this approach become such a challenge? Sales enablement should be marketing-driven, yet too often, the way leads are treated during marketing can differ from their experience with sales. The careful research that drew prospects to your messaging doesn’t always transition to sales’ needs; thus, you could be … [Read more...] about Why Sales Enablement Requires Both Marketing And Sales Strategies

Share to Twitter Share to Linkedin Despite the fact that they have more customer data at their fingertips than ever, sales reps in many organizations are struggling to close deals. In fact, according to data from CSO Insights ( via Small Business Trends ), 47% of reps missed their quotas in 2018. Effective sales enablement strategies can boost sales numbers. But more importantly, if they're done right, they can improve your sales team’s quality of work and bring in customers who offer a healthier ROI. However, stronger results require better sales enablement — and that means leaders need to be willing to widen their perspectives. Here are four effective sales enablement strategies to help your reps meet and overtake their quotas. 1. Redefine Sales Leadership Sales is driven by results. In many organizations, sales leaders are hard workers who climbed the ranks by becoming selling all-stars. But the best salespeople don’t always make the … [Read more...] about Four Effective Sales Enablement Strategies to Help Reps Meet Quotas

Share to Twitter Share to Linkedin Ryan McGrath is the CEO and President of Asset Living, the fourth-largest apartment manager in the United States. Mergers and acquisitions can be one of the quickest ways for a company to expand its reach, attract new business and ultimately spur success. While organic growth is important, it’s not the only way to scale a business. Many of the large, influential companies we’ve seen emerge over the past few decades have been built on at least one merger or acquisition. That being said, mergers and acquisitions come with their own set of unique challenges. For a deal to bring enduring synergy, both companies (but particularly the acquirer) need to stay the course. Here are four critical aspects leaders should keep top of mind when navigating an acquisition. Business Synergy It goes without saying that the potential acquisition has to add something worthwhile to be considered truly valuable, whether it be … [Read more...] about How To Optimize Your Acquisition Strategy

Share to Twitter Share to Linkedin Businesses pivot all the time to better serve their clients and customers, often in collaboration with agency partners who help them communicate shifts in their core offerings to target audiences. If the decision to make a pivot is a wise one and the change is managed well, it may lead to increasing sales for the company and business growth in new markets. What happens when an agency decides the time has come to expand its menu of services? Here, 15 members of Forbes Agency Council explore how their agencies have created, pivoted or evolved a service offering to better serve a single client who was seeking help with something that wasn’t one of their current practice areas. Read on to learn about how pivoting to better meet customer needs worked out for them in the end. 1. We Have Found Our Stride After Some Learning Curves We have built our agency by adopting new services as the market shifts and the client need … [Read more...] about How Pivoting To Evolve Their Services Has Worked Out For 15 Agencies

Sanjiv Kapoor Trade Watchlist Portfolio Message Set Alert live bse live nse live Volume Todays L/H More × Sanjiv Kapoor, the newly-appointed chief executive of Jet Airways , in a letter to his employees has asked them to work on 'five foundation blocks' in the next few months before the re-launch of the airline. In his letter on May 13, Kapoor said that his 'five foundation blocks' to focus on were securing Air Operator Certificate, buying new aircraft, having robust systems and processes to support operations, securing slots, and building a new team of employees. ALSO READ: Home Ministry grants security clearance to Jet Airways "Securing the Air Operator Certificate (AOC) at the earliest is our top priority right now," Kapoor said, adding that Jet Airways will be conducting its proving flight very soon. He added that the airline will look to return to the … [Read more...] about Jet Airways’ Sanjiv Kapoor asks employees to work on five ‘foundation blocks’ in next few months

Share to Twitter Share to Linkedin It always looks great on the model in the catalogue or on the website: that “one size fits all” poncho or bathrobe or sundress. But when it arrives at home and you try it on and look in the mirror, well…. The same goes for advice on being a better leader or manager, whether it’s an article in The Harvard Business Review or Fast Company , a tip from your favorite podcast, or well-intentioned guidance from a mentor. It sounds good when they tell the story, but when you try to put the idea to work in your own situation it falls flat or even backfires. So why do we continue to be seduced by “one size fits all” solutions when we know all too well that we are all, in fact, different sizes? I was discussing this challenge recently with my good friend and colleague Dr. Ankur Saraiya . We both coach and advise senior executives, but Ankur brings the perspective of both a medical doctor and a practicing psychiatrist to … [Read more...] about Why ‘One Size Fits All’ Doesn’t Actually Fit Anyone: Leadership Lessons From The Pandemic

Share to Twitter Share to Linkedin By Jolyn Metro, Congressman Ben McAdams, and Luke Tuttle In 2017, Former Utah Congressman and Salt Lake County Mayor Ben McAdams launched Pay For Success (PFS), a social impact model that incentivizes collaboration between government, service providers, and financial partners to problem-solve in real-time to achieve measurable results. After nearly six years of hard work and early promising outcomes, stakeholders of the Salt Lake County PFS projects have gained important takeaways and insights among Utah jails and homeless populations. This is the first article in a two part series examining lessons learned and recommendations for future success. Watch our contributor page for updates. The rate of individuals incarcerated in Utah has historically been lower than the national average. So, when the state saw an 18 percent increase in its prison population between 2004 and 2014, officials were alarmed. The future … [Read more...] about Pay For Success: The Social Impact Model Mitigating Homelessness And Incarceration In Salt Lake County, Part One

Share to Twitter Share to Linkedin By Jolyn Metro, Congressman Ben McAdams, Luke Tuttle In 2017, Former Utah Congressman and Salt Lake County Mayor Ben McAdams launched Pay For Success (PFS), a social impact model that incentivizes collaboration between government, service providers, and financial partners to problem-solve in real-time to achieve measurable results. After nearly six years of hard work and early promising outcomes, stakeholders of the Salt Lake County PFS projects have gained important takeaways and insights among Utah jails and homeless populations. This is the first article in a two part series examining lessons learned and recommendations for future success. Watch our contributor page for updates. Homelessness, recidivism, and an overburdened criminal justice system are not unique challenges for cities and counties. But when state and local leaders in Utah experienced alarming increases in rates of incarceration in 2014, they chose a … [Read more...] about Pay For Success: The Social Impact Model Mitigating Homelessness And Incarceration In Salt Lake County, Part Two