“I bet no CEO of a company has said this to his team,” Shake Shack leader Randy Garutti tells a roomful of employees. “I want to challenge you to put us out of business.” advertisement advertisement It’s less than 30 minutes before the 11 a.m. grand opening of what will be the 66th Shake Shack–a gleaming, multimillion-dollar outpost located in a Victorian brownstone on Newbury Street, in Boston’s gold coast shopping district. The assembled workers sit riveted, but this last-minute dare is probably not what they were expecting. Garutti, the company’s CEO, has been up since 3 a.m. He came to Boston on a late-arriving early-morning Amtrak train, and he plans to hit three other Boston-area Shacks before heading home to New York. It has already been a long day. Is he having some kind of stress-induced, Howard Beale–style meltdown? Well, no. He’s just passing along a bit of the wisdom that has made his company one of … [Read more...] about How Shake Shack Leads The Better Burger Revolution
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For the past decade, interface designer and data viz expert Nicholas Felton has been publishing a highly influential yearly project called the Feltron Report. It’s a beautifully rendered depiction of his year, filled with intimate details of his life–ranging from the places he’s traveled, to the people he’s talked to most, to the booze he’s consumed. And it’s all wrapped up into a custom rendered series of data visualizations that scored Felton everything from a position at Facebook designing its Timeline to a near endless parade of speaking invitations across the globe. advertisement advertisement Over this span, Felton’s commitment to his own data collection resembled an exercise in self-torture. He’s worn noisy pedometers that clicked every time he took a step, built his own iPhone app to bug him through the day to ask what he was up to, spent a year documenting every single conversation he had, and even, at one point, found … [Read more...] about 10 Years In The Making, Nicholas Felton Files His Final Feltron Report
In 2015, McDonald’s President and Chief Executive Officer Steve Easterbrook made it his mission to whip the beleaguered burger company into shape. In addition to focusing on improving food and service, forging a “contemporary restaurant experience” was front and center. New packaging was a no brainer in the plan to refresh the brand. Beginning this month, McDonald’s is phasing in new bags, cups, and boxes that embody a less-is-more mantra. The company’s packaging may be going on a diet, but is that enough to convince customers that positive change is afoot? advertisement advertisement The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, illustrations, and symbols. Back then, the emphasis then was on storytelling using graphics. Now, it’s about using simplicity to convey the company’s new agenda of being modern and progressive. The Spartan concept riffs on what … [Read more...] about Can Packaging Design Make You Feel Better About Eating Fast Food? McDonald’s Hopes So.
Britons are a tight bunch when it comes to saving the planet. When UK citizens were asked how much they would contribute to projects to reduce carbon emissions in developing countries, they said they would pay less than $30 per year in extra income tax. That falls far short of the $100-$140 per year required to fund adaptation in developing countries. Amusingly, the study’s authors says that $30 is around what a Briton will spend on postage stamps in a year, which is itself a surprisingly high figure. advertisement advertisement The study, in which researchers Tanya O’Garra and Susana Mourato of the London School of Economics and Political Science surveyed 1,000 people, found that many respondents not only didn’t know that carbon emissions drive climate change, but also that they didn’t feel responsible for it. “A belief that climate change is caused by nature allows some people to absolve themselves of responsibility,” say the … [Read more...] about When People Don’t Believe In Manmade Climate Change, They Don’t Want To Pay To Stop It
The US auto safety agency on December 13 said it will investigate a 12th Tesla crash that may be tied to the vehicle's advanced Autopilot driver assistance system after a Tesla Model 3 rear-ended a parked police car in Connecticut on December 7.The National Highway Traffic Safety Administration (NHTSA) special crash investigation program will investigate the December 7 crash of a 2018 Tesla Model 3 on Interstate 95 in Norwalk, Connecticut, the agency confirmed.Autopilot had been engaged in at least three Tesla vehicles involved in US crashes since 2016. The agency's special crash investigation team inspected 12 crashes involving Tesla vehicles where it was believed that Autopilot was engaged at the time of the incident. In one of those, however, it was later found that Autopilot had not been engaged.Close To date, the agency has also completed a report on a 2016 fatal crash in Florida in which Autopilot was engaged. related news Uber submits appeal to regain London … [Read more...] about US agency probes 12th Tesla crash tied to possible Autopilot use