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Share to Twitter Share to Linkedin In a world where audio increasingly shapes the consumer brand experience, Shell is emerging as a maestro. How did an energy company that hasn’t always evoked warm fuzzy feelings come to stand with Apple AAPL , Coca-Cola , Mastercard MA and McDonalds MCD among the top audio brands across the globe? It’s a story of innovation, 18 months of elbow grease, and the belief at command central in the necessity of a unified sound that threads through every piece of messaging that has a music element. The Sound of Shell is a suite of flexible musical assets that today comprises nine variations—from guitar-driven rock to ambient—and more than 600 iterations ranging from a full orchestral rendition recorded at Abbey Road Studios to a recently rendered holiday medley. It also includes a five-note mnemonic, which often complements its commercials. Listen to mnemonic variations here , a “power dynamic drive” … [Read more...] about How Shell Is Winning At The Sonic Branding Game

GEORGE TOWN: Landed properties valued at more than RM500mil are rotting in space-scarce Penang island, where residential and commercial buildings fetch lucrative prices. Penang Island City Council (MBPP) councillor Wong Yuee Harng ( pic ) said that while more than RM300mil worth of heritage and pre-war buildings (commercial and residential) were left unoccupied, several buildings put up later were in a similar predicament due to the Covid-19 pandemic. ALSO READ: Udini House, oldest abandoned mansion, worth RM30mil Wong says the council’s building department has the right to hoard up the buildings or even charge the owners. The abandoned post-war buildings in the city were valued at some RM200mil, according to a property valuation consultant. These post-war buildings are all over the island with many having turned into a breeding ground for mosquitoes and snakes, and turning into dumpsites. Wong said MBPP was able to get some of these property owners to clean … [Read more...] about Landed properties worth RM500mil left abandoned

Share to Twitter Share to Linkedin This year’s Fourth of July is set to be the top holiday weekend to travel with nearly half (46%) of summer travelers planning to vacation over Independence Day, according to Vacasa’s 2022 Summer Travel Trends report . Vacasa’s search data also revealed the following destinations as the most popular spots for 2022: Bethany Beach, DE; Alabama Gulf Coast, AL; Outer Banks, NC; Cape Cod, MA; Oregon Coast, OR. In order to impress their guests, hotels and resorts throughout the country are planning spectacular fireworks displays ranging from a “Free as a Bird” experience to a “Big Bay Boom.” Mohonk Mountain House , New Paltz, New York With its picturesque setting in the Hudson Valley and situated on a private glacial lake with views of the Catskill Mountains, this Victorian castle resort provides a one-of-a-kind mountain retreat for a Fourth of July celebration. With activities like tomahawk throwing, family … [Read more...] about Resorts To Offer Spectacular Independence Day Celebrations

Ousted Myanmar leader Aung San Suu Kyi | REUTERS FILE PHOTO YANGON — Ousted Myanmar leader Aung San Suu Kyi has been moved from house arrest to solitary confinement in a prison compound in the military-built capital Naypyidaw, a junta spokesman said on Thursday. Since her ouster in a coup last year, Suu Kyi had been under house arrest at an undisclosed location in Naypyidaw, accompanied by several domestic staff and her dog, according to sources with knowledge of the matter. The Nobel laureate, 77, left those premises only to attend hearings for her numerous trials in a junta court that could see her handed a prison sentence of more than 150 years. On Wednesday, she was transferred from house arrest to “solitary confinement in prison”, junta spokesman Zaw Min Tun said in a statement. Her future trial hearings would take place inside a newly-built courtroom inside the prison compound, he added. A source with knowledge of the case said Suu Kyi’s domestic staff and her dog … [Read more...] about Myanmar’s Suu Kyi moved to solitary confinement in prison

Share to Twitter Share to Linkedin Are you Europe bound? In July, warm up to the coolest new walking tours in Paris, Madrid and London that spotlight favorite places showcased in many popular Netflix movies and series. This exclusive, week-long event, starting on the 11th, launches free, two-hour experiences led by local English-speaking guides — a fun fan synergy of screen and street. Get the scoop on behind-the-scenes details, while photographing iconic landmarks and scenery. Netflix has earned applause for its commitment to programming that incorporates passion for travel, dazzling destinations, cultural touchpoints, historical highlights and foodie fascinations — all of which drives tourism, increasing interest in global wanderlust, and has inspired the creation of these Netflix-themed city strolls. Check out netflix.neweuropetours.eu/ for booking info. Paris: City of Lights, Action, Camera! Meet at the pond in gloriously floral Luxembourg Gardens, … [Read more...] about Travel Fun: Free Walking Tours — Best Sightseeing Scoops Behind Netflix Films And Series