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Share to Twitter Share to Linkedin In a world where audio increasingly shapes the consumer brand experience, Shell is emerging as a maestro. How did an energy company that hasn’t always evoked warm fuzzy feelings come to stand with Apple AAPL , Coca-Cola , Mastercard MA and McDonalds MCD among the top audio brands across the globe? It’s a story of innovation, 18 months of elbow grease, and the belief at command central in the necessity of a unified sound that threads through every piece of messaging that has a music element. The Sound of Shell is a suite of flexible musical assets that today comprises nine variations—from guitar-driven rock to ambient—and more than 600 iterations ranging from a full orchestral rendition recorded at Abbey Road Studios to a recently rendered holiday medley. It also includes a five-note mnemonic, which often complements its commercials. Listen to mnemonic variations here , a “power dynamic drive” … [Read more...] about How Shell Is Winning At The Sonic Branding Game

Share to Twitter Share to Linkedin Akshay Kumar’s latest film, Samrat Prithviraj had had a dismal show at the box office and failed to live up to trade expectations. Released on June 3 and made on an estimated budget of $20 million, the film has earned $8.4 million in two weeks. The latest Hindi release, Nikamma , also proved to be a box office dud with a mere $0.193 million collection in India. Nikamma stars Shilpa Shetty, Shirley Setia and Abhimanyu Dassani. Meanwhile, Bhool Bhulaiyaa 2, continues to score big at the box office, even in the fifth week of its release. The Kartik Aaryan-starrer has earned $ 23.3 million after the fifth weekend. Interestingly, Kumar faces failure at the box office, even as Aaryan celebrates the success of a film which is a standalone sequel to Kumar’s 2007 film, Bhool Bhulaiya . Interestingly, the film has already landed online and is the second most watched film/show on Netflix NFLX India. The film was made on an … [Read more...] about ‘Samrat Prithviraj’ Earns $8.4 Million In Two Weeks, ‘Bhool Bhulaiyaa 2’ Bags $23.3 Million In Four Weeks

Share to Twitter Share to Linkedin Paramount has announced that Skydance’s Top Gun: Maverick has crossed $900 million at the global box office. It has earned $474.76 million domestic and $427.1 million overseas (without a penny from China, Russia or the Ukraine) for a $901.9 million global cume. That’s just 25 days in global theatrical release, which means that Tom Cruise’s insistence in a 120-day theatrical window is obviously paying off. We’ll see if the last two Mission: Impossible films (in summer 2023 and Fall 2024) are given similar treatment, but Cruise certainly has the high ground in terms of theatrical exclusivity. Oh, and the film will today or tomorrow pass China’s The Battle at Lake Changjin ($911 million) to become the third biggest Covid-era grosser behind Doctor Strange in the Multiverse of Madness ($945 million) and Spider-Man: No Way Home ($1.91 billion). It has Tom Cruise’s biggest opening weekend ($160.5 million domestic and … [Read more...] about Box Office: Tom Cruise’s ‘Top Gun: Maverick’ Passes $900 Million Worldwide

Share to Twitter Share to Linkedin Most producers focus on producing content for full-length films or television series, which creates a glut of producers (supply) compared to potential distributors of that content (demand). This imbalance leads to inevitable results under the law of supply and demand, putting producers at a distinct disadvantage. Given the bourgeoning means of distribution in this digital age, producers would gain an advantage if they focused on creating content for alternative platforms. I routinely hear from budding producers with grand plans for the next “Star Wars” franchise before they get their feet wet with smaller projects, which is just not going to happen. If they gained traction and credibility by proving their chops by producing content for alternative platforms, they would have more leverage in later creating film and TV content if that is their desire. One way to gain traction is to create shorts that can be shown on social … [Read more...] about CREATING CONTENT FOR ALTERNATIVE DIGITAL MEDIA

Conny Braams from Unilever; Dara Treseder from Peloton; Forbes CMO Hall of Famer Antonio Lucio; and Frank Cooper III from Visa. Illustration by Alexander Wells for Forbes. Recognizing the 50 Most Influential CMOs in the World By Seth Matlins , Managing Director, Forbes CMO Network Additional reporting by Diane Brady , Emmy Lucas , Olivia Peluso , Lauren Debter , Isabel Lord , Katherine Dunn T wo hundred years before it was first used as a verb, “influence” was a noun denoting the stars’ ability to affect human lives and destinies. Today, we consider “influence” less astrologically and more practically, focusing on the chief marketers who wield it to shape the character and destinies of the brands and businesses they help steward. The link between marketing and influence has always been inextricable. After all, a chief marketer’s job is about nothing more than it is the influencing of attitudes and behaviors in … [Read more...] about The Forbes World’s Most Influential CMOs List: 2022

Share to Twitter Share to Linkedin If there’s one thing Mark Bozek prides himself on knowing, it’s online shopping and online consumers – their motivation and buying behaviors. As founder and CEO of LiveRocket LLC, and former CEO of HSN and EVINE Live, and senior vice president at QVC QVCA under Barry Diller, Bozek in his four years at HSN drove $5 billion in sales and $1 billion in EBDITA. He was also responsible for partnerships with Japan, China, Germany, England and Italy. As a brand creator, he launched and developed over $1 billion in proprietary brands at HSN and QVC, including Wolfgang Puck Cookware, Adrian Arpel’s Signature Club A Cosmetics, Andrew Lessman Vitamins, Jennifer Stallone’s Serious Skin Care, Beekman 1802 and was even linked to Joy Mangano, whose name became synonymous with the Miracle Mop, and whose life was portrayed by actress Jennifer Lawrence in a 2015 feature film directed by David O. Russell. “This is exactly what Firework … [Read more...] about Mark Bozek Imbues LiveRocket Sales Event With Purpose, With A Little Help From Firework

Share to Twitter Share to Linkedin When Obi-Wan Kenobi and Darth Vader meet in A New Hope , the resulting battle was the first time the Star Wars creative team had ever depicted a lightsaber duel. The duel is notably restrained, less fluid and flashy than later lightsaber battles in the franchise. As a result, some fans view it as a weak point of the film, expressing frustration with the technical limitations that hamper the fight between two fan-favorites - a much more heightened remake of the scene exists online , a glossy piece of fan fiction. However, the New Hope duel is not nearly as underwhelming as some make it out to be; it’s as much about the conversation as it is the lightsabers. The simple exchange between the two tells the viewer everything we need to know about their history, their clash of values, while the duel itself feels tense, and painstakingly cautious. It is a clash between two old masters who are both restraining … [Read more...] about ‘Kenobi’ Finale Delivered The Duel ‘Star Wars’ Fans Wanted

Billie Eilish Seven-time Grammy Award winner Billie Eilish—one of the biggest international pop stars of her generation—will soon make a stop and take the stage in Manila for the first time, as part of the upcoming Asian leg of her ongoing tour, “Happier than Ever.” Produced by Live Nation Philippines, the 20-year-old singer’s concert will be held on Aug. 13 at the SM Mall of Asia Arena. Tickets will go on sale June 27 at 10 a.m. via SMtickets.com and its outlets. Meanwhile, members of Live Nation Philippines site (Livenation.ph), will have an exclusive online window to buy tickets on June 25 from 10 a.m. to 11:59 p.m. “Asia! So excited to see you in August,” Billie wrote in an Instagram story. The world tour, which was launched in support of her critically acclaimed sophomore album “Happier than Ever,” kicked off last February and will also make stops in other Asian cities, including Seoul, Kuala Lumpur, Singapore, Bangkok and Tokyo. 2020 Manila show canceled Billie was … [Read more...] about ‘So excited to see you’: Billie Eilish to serenade PH fans on Aug. 13

Once People magazine's Sexiest Man Alive, actor Brad Pitt shocks fans with his latest magazine cover for GQ as he looks like a corpse. The men's fashion and lifestyle magazine released photos from its upcoming August issue on Wednesday (June 22) on its social media accounts, but online reactions have mostly been of shock at his appearance and the art direction. One of the top comments on GQ's Instagram post of the cover said: "He looks like a wax figure but slightly melted." Others were less kind, pointing out the funeral vibes and saying the star of Once Upon A Time In Hollywood (2019) appeared to be posing in a casket or looked embalmed. His face looked unnaturally pale and his eyes appeared blank and staring into space. One netizen wrote: "Interview with the fashionable vampire", referencing the actor's 1994 movie, Interview With The Vampire. Quite a few commenters compared Pitt, 58, to the late Goodfellas actor Ray Liotta, who died in May at the age of 67. … [Read more...] about Brad Pitt’s latest GQ cover goes viral because of its funeral vibes

The orangutan, named Tina, grabbed hold of a zoo visitor's leg and refused to let go. (Image credit: neutralizm_/Twitter) A viral video circulating on social media has captured the moment an orangutan attacked a man through the bars of its cage. The video, filmed at an Indonesian zoo, shows the ape dragging the man closer by grabbing hold of his legs and refusing to let go. What ensued was a terrifying tug-of-war that has since gone massively viral online, racking up nearly 12 million views on Twitter. The video opens with the man standing close to the orangutan’s cage, his arms outstretched. Moments later, the animal reaches out through the bars of its cage and grabs hold of the man’s T-shirt. Local news website riau.suara.com identified the man as one Hasan Arifin. Arifin reportedly visited the Kasang Kulim Zoo in Riau, Indonesia, on June 6. He broke zoo rules by climbing over the fence that separates the orangutan enclosure from zoo visitors – all to get a video. The … [Read more...] about Watch: A terrifying tug-of-war after orangutan attacks man through cage. 11 million video views