Share to Twitter Share to Linkedin In a world where audio increasingly shapes the consumer brand experience, Shell is emerging as a maestro. How did an energy company that hasn’t always evoked warm fuzzy feelings come to stand with Apple AAPL , Coca-Cola , Mastercard MA and McDonalds MCD among the top audio brands across the globe? It’s a story of innovation, 18 months of elbow grease, and the belief at command central in the necessity of a unified sound that threads through every piece of messaging that has a music element. The Sound of Shell is a suite of flexible musical assets that today comprises nine variations—from guitar-driven rock to ambient—and more than 600 iterations ranging from a full orchestral rendition recorded at Abbey Road Studios to a recently rendered holiday medley. It also includes a five-note mnemonic, which often complements its commercials. Listen to mnemonic variations here , a “power dynamic drive” … [Read more...] about How Shell Is Winning At The Sonic Branding Game
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This Actress Fulfilled Her Dream To Bring Classical Free Theater To New Yorkers In A Historic Setting
Share to Twitter Share to Linkedin “When I dare to be powerful, to use my strength in the service of my vision, then it becomes less and less important whether I am afraid,” wrote Audre Lorde. Actress Billie Andersson had that vision. One night when she was walking near the Brooklyn Bridge along the East River Esplanade down to The Battery she noticed the majestic circular sandstone fort, Castle Clinton in Battery Park. “I had never seen it before,” says Andersson of the open air national monument that was initially created to prevent a British invasion in 1812. “And I immediately thought it would be perfect for performing Shakespeare, like Romeo and Juliet .” That accidental encounter set in motion Andersson’s quest to bring classical theater to the space. “I had to find out who had stewardship of Castle Clinton, which is the National Park Service,” she shares. Because Castle Clinton is a national monument there are many restrictions about … [Read more...] about This Actress Fulfilled Her Dream To Bring Classical Free Theater To New Yorkers In A Historic Setting