advertisement advertisement advertisement In the first-ever season of Sesame Street , in 1970, cast member Bob McGrath appeared in a memorable sketch where he receives a delivery from his local grocer, a grumpy blue muppet. “Did you get everything I ordered?” McGrath asks. “No,” comes the reply, but he’s helpfully supplemented the delivery with other fresh veggies. McGrath breaks into song, a version of the now iconic “People in Your Neighborhood,” to explain to kids the role a grocer plays in the community. The grocer is the bearer of sustenance. advertisement advertisement A few weeks ago, during Super Bowl LV, “People in Your Neighborhood” got remixed into an anthem for the app-based delivery platform DoorDash to signal to the world that it is expanding from restaurants to convenience and grocery. In a crisp 60 seconds, a tap dancing Daveed Diggs ( Hamilton )—directed by French auteur Michel Gondry ( Eternal Sunshine of … [Read more...] about If DoorDash wins, what do we lose?
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advertisement advertisement advertisement In 1949, when she was 14 years old, Claudia Coger dropped out of high school. Despite being an A+ student and having skipped two grades, she knew that college was out of reach—she was the second of 10 kids, growing up in Sumter County, Florida, and there was no indication, she says, that scholarships would be available to her. It’s a reality for too many kids: Students from low-income families are 2.4 times more likely to drop out of high school than those from middle-income families, and 10 times more likely than students from high-income families, which affects how much they can earn out of school and contributes to the racial wealth gap. advertisement advertisement Now 85, Coger is helping ensure that kids in the Astoria Houses, the public housing complex in Astoria, Queens, where she’d lived since moving to New York at 20 , don’t have to make that same choice. Coger helmed a … [Read more...] about How this Queens community built $1,000 college savings accounts for all its kids
advertisement advertisement advertisement Companies spend a lot of time and money trying to motivate their employees. advertisement advertisement But when was the last time a mug with your company’s logo or a coffee shop gift card made you truly excited? Real motivation doesn’t come from external rewards–it comes from making some shifts in how you think about your situation, says San Diego, California-based personal empowerment expert Susan Fowler, author of Why Motivating People Doesn’t Work . . . And What Does: The New Science of Leading, Energizing, and Engaging. “Give a whale a fish and it’ll jump as high as you want. Give a pigeon a pellet and it’ll turn 360 degrees. That whole animal behavior theory is what the workplace is built on. We’ve got to get away from that because we’re not pigeons and we’re not whales,” she says. If you’ve lost your motivational mojo recently, take heart. Changing the way you think and adding … [Read more...] about How To Rediscover Your Motivation
advertisement advertisement advertisement Verizon is launching a new rewards program for customers that’s being billed as the first of its kind among the big carriers. advertisement advertisement Under the terms of “Smart Rewards,” Verizon’s 100 million customers will be able to rack up points for things like gift cards and discounts. But as the Associated Press reports : Smart Rewards is designed as a loyalty program, but the company is also using that to encourage enrollment in Verizon Selects. That program, launched in 2012, uses subscriber surfing and location data to better target ads they see on the phone. Enrollment in Selects is mandatory for subscribers who want to start taking advantage of Smart Rewards, but they can then leave Selects and keep using Smart Rewards. Those who stay with Selects get additional Smart Rewards points every month. Smart Rewards is designed like your run-of-the-mill rewards program to … [Read more...] about Verizon’s New Rewards Program Has A Catch: It Gets To Track You First