“While a newly married/committed couple may initially enjoy a higher brand recall and likability, it eventually depletes over time. More importantly, with the Indian social norms still playing a huge influence on the psychology of the typical Indian consumer, the couple individually tends to lose their fan following with time as the desirability quotient fades away. This decline is even steeper for the female celebrities getting married or pregnant, as they are perceived to lose attributes such as glamour and desirability during such times,” he said.Exclusive offer: Use code "BUDGET2020" and get Moneycontrol Pro's Subscription for as little as Rs 333/- for the first year. … [Read more...] about From DeepVeer to Virushka: Are power couples always a sparkle for brands?
Tim Southee despite a running temperature (2/41 in 10 overs) was brilliant with the new ball as his incutter got rid of Virat Kohli but it was poor shot selection from a set Shreyas Iyer (52) and Kedar Jadhav (9) in the middle overs which cost India dearly after the inexperienced pair of Mayank Agarwal and Prithvi Shaw had a second successive poor day. … [Read more...] about India vs New Zealand 2nd ODI: Ravindra Jadeja’s fighting knock in vain as NZ clinch series
Rahul's hundred came off 104 balls, and he perished in a bid to accelerate. This is where India's innings fell apart, as Pandey also holed out off Bennett shortly afterwards.Exclusive offer: Use code "BUDGET2020" and get Moneycontrol Pro's Subscription for as little as Rs 333/- for the first year. … [Read more...] about India vs New Zealand 3rd ODI: KL Rahul’s century in vain as IND suffer 3-0 series whitewash
"Let's not get into comparisons and let us enjoy what both those individuals are doing. They are entertaining the entire cricketing world and it's a joy for us to watch," he said.Exclusive offer: Use code "BUDGET2020" and get Moneycontrol Pro's Subscription for as little as Rs 333/- for the first year. … [Read more...] about Labuschagne is special, says Tendulkar when asked which player reminds him most of himself
India speedster Jasprit Bumrah lost the top spot but all-rounder Ravindra Jadeja climbed three rungs to grab the seventh position in the latest ICC ODI rankings released on February 12. Bumrah, who went wicketless in India's 0-3 loss to New Zealand in the just-concluded three-match series, was placed at the second position with 719 points in the bowling chart. … [Read more...] about ICC ODI Rankings: Jasprit Bumrah loses top spot, Ravindra Jadeja climbs up to 7th