advertisement advertisement advertisement You can almost hear the needle on the record, as Billie Holiday’s “I’ll Be Seeing You” plays. An older woman looks out the window. We see the pictures of her family, her grandkids, sitting in frames and stuck to the fridge. A crayon drawing of two kids wearing masks reads, “We miss you Grandma.” The woman goes through her own version of the Mr. Rogers routine (putting on a comfy sweater and slippers) before anxiously looking out the window again. When the doorbell finally does ring, it’s not an Amazon or grocery delivery—it’s her family. She opens the door, and after a moment of brief hesitation the kids run in for a long-awaited hug. advertisement advertisement The look of love mixed with relief on the woman’s face as her grandchildren’s arms wrap around her shoulders, as well as that on her daughter’s face as she’s watching it happen, are what the Ad Council is aiming to convey with this … [Read more...] about Inside the ad industry’s moonshot: Pitching you to get the COVID-19 vaccine
Distance education karnataka
advertisement advertisement advertisement This story is part of Doubting the Dose, a series that examines anti-vaccine sentiment and the role of misinformation in supercharging it. Read more here . advertisement advertisement Julie Brown is intimately familiar with the pain wrought by the coronavirus. As a licensed practical nurse, Brown has spent the last year tending to residents at long-term care facilities—ground zero for the COVID-19 outbreak in the U.S. The deaths linked to nursing homes and other long-term care facilities account for a third of the total COVID-19 death toll , which crossed half a million in late February. In January, Brown’s own mother succumbed to the virus, after being hospitalized. Due to the strict restrictions at New York hospitals, Brown and her family couldn’t even visit her mother in the hospital until three weeks after she was admitted. By then, she was on a ventilator. Around the time … [Read more...] about Inside the push to convince hesitant essential workers to get vaccinated
advertisement advertisement advertisement Sarah Kelsey is an instructional coordinator at Greenup County School District in eastern Kentucky. Her school population is mostly rural and internet access is limited. “The COVID-19 pandemic is causing a lot of unequal learning experiences for our students,” Kelsey said. “About 25 percent of our students don’t have access to internet, which is causing a great deal of students to fall behind.” advertisement advertisement The experience of Greenup County Schools is unacceptable, but unfortunately all too common. At a time when access to educational opportunities are so critical for long-term success, an estimated 17 million students in unserved and underserved communities lack the connectivity that makes distance learning possible. And new research from the Morning Consult shows that while more than three quarters of parents and teachers are concerned about today’s homework gap, more … [Read more...] about Would a ‘SNAP’ program for broadband help bridge the homework divide?
advertisement advertisement advertisement One of the success stories of the pandemic has been the adoption of remote work. A January 2021 survey by PricewaterhouseCoopers (PwC) found that 83% of employers say remote work has been successful for their company. That’s a 10% increase from a June 2020 survey. advertisement advertisement It’s a case of good news/bad news. While some companies survived because of the strength of their remote-work initiatives, getting employees to head back to the office has its own challenges. In fact, another January survey by LiveCareer found that one-third of workers would quit before going back to the office full-time. “We now know that remote work is good for many things, but not everything,” says global HR analyst Josh Bersin, founder of Bersin by Deloitte. At the same time, companies are going to need to balance the needs of employees with the company’s plans to get people back to the … [Read more...] about How to get employees ready to return to the office
advertisement advertisement advertisement Sherry Turkle would prefer not to tweet. advertisement advertisement “My publisher said, ‘Look, you have to tweet, you have to force yourself, you have to learn how to do that!’ ” Her publisher being the one that just released The Empathy Diaries , a gripping, elegant memoir in which the psychologist and scholar and critic of technology finally puts herself under the microscope. The megaphone of social media is more complicated. “I’m really not very good at it, so I just keep saying things like ‘surreal that . . .!’ ‘Thrilled to see my exciting . . .’ I never say that. I feel like such a jerk. And then I started an Instagram account. And I said, ‘I can’t do this. . . . I mean, I barely can keep up with my email.’ And considering all the people we have to be, it was just one extra person that I couldn’t attend to right now.” Though, she admits, “Once the pandemic is over, I may change … [Read more...] about In a world of screens, Sherry Turkle wants to make eye contact