advertisement advertisement advertisement What: Calls for a boycott of Disney’s live-action Mulan remake, due in 2020. advertisement advertisement Who: Chinese-American actor Crystal Liu Why we care: When the Mulan trailer dropped online recently, it was met with a flurry of excitement. After the recent wave of live-action Disney remakes had produced a weird, blue Will Smith, and an uncanny valley Pumbaa, finally here was something viewers who wanted more than a mere retread could sink their teeth into. The new, apparently more grounded take on the tale of a young woman who bucks an arranged marriage by posing as a male warrior appears to do away with the musical numbers and talking dragon that figured into the 1998 original. However, for some, the anticipation surrounding Mulan‘s March 2020 release has already curdled after the film’s star, Chinese-American actress Crystal Liu, used social media to side with the Hong Kong police force … [Read more...] about Disney’s ‘Mulan’ already facing boycott after its star supported Hong Kong police over protesters
Disneys petes dragon
advertisement advertisement advertisement Wounded on multiple fronts in the wake of the coronavirus pandemic, the Walt Disney Company continued its inevitable march toward a streaming-centric future over the last three months as it focused most of its energy and resources on building a formidable competitor to Netflix. advertisement advertisement Disney Plus, a streaming service that launched only 15 months ago, now has just under 95 million paid subscribers, the company said in its fiscal first-quarter earnings report on Thursday. That compares to about 50 million back in April. Perhaps even more impressive is that Disney managed to eke out a profit, reporting diluted earnings per share of 32 cents. Analysts were expecting a loss. The figure is surprising, but it’s relative. Disney’s theme parks unit—once a robust and growing part of its business—is still in a state of limbo as the country waits to see how quickly … [Read more...] about Disney Plus tops 94 million paid subscribers in surprise earnings report
advertisement advertisement advertisement The electric car is charging in the garage as a family packs it up for a road trip. Mom calls the little girl “Tink” as the little princess waves her wand to start the car. advertisement advertisement So begins a truly weird brand collaboration, as Chevy taps into the Disneyverse to help it pitch us on its new line of Bolt electric vehicles. Part Bolt ad and part Disney World promo, all set to Bob Marley’s “Sun Is Shining,” the new campaign premiered during the season premiere of American Idol this past weekend and is as Big Advertising as you can possibly get. Chevrolet’s U.S. VP of marketing, Steve Majoros, told AdAge that the brand wanted to partner with Disney because it aims to create some of the same “magic moments” for which Disney and Walt Disney World are known. “Those magic moments are so engrained in people’s minds and memories,” said Majoros. “You think of owning a … [Read more...] about What do Disney and ‘Star Wars’ have to do with selling electric Chevy Bolts? Not much
advertisement advertisement advertisement When MSI recently unveiled several new lines of general-purpose laptops, it turned more than a few industry-savvy heads. This was MSI, widely acknowledged as making some of the world’s best gaming computers, the kind of finely tuned, high-performance machines that often require liquid cooling to tame the high temperatures generated by a boxful of blazing-fast chips being pushed to their limit—and whose notoriously spec-obsessed users argue about millisecond-response times. So why is MSI making computers targeting…students and office workers? advertisement According to Clifford Chun, MSI’s product management director for system products in North America, it’s due to a wealth of research data, along with the inexorable march of time. “We’re constantly studying our customer base, asking questions to better understand what’s going on,” he explains. “As our users got older, their computer habits … [Read more...] about From the game room to the classroom—and the boardroom
advertisement advertisement advertisement Even before the pandemic, mass transit in the U.S. had been struggling: 2018 marked the fourth straight year of ridership decline across the country, and though 2019 offered some hope with two full quarters of ridership growth, the pandemic crushed that progress. For public transit systems, fewer riders means less revenue, compounding longstanding funding issues. But with the Biden administration now in place, transit experts see hope for their industry’s future—one that is inextricably tied to climate goals and social equity—as long as the administration can get them the funding and federal policies they need. advertisement advertisement Just because fewer people are riding subways and buses doesn’t mean they don’t want, or need, transit as an option. In New York City, subway ridership is down about 70% compared to the year before, but the drop for bus ridership hovers closer to 55%. … [Read more...] about Can Biden save public transit from the pandemic?