"As large number of people will be at home, Hotstar will be a supplementary screen. Thus, it may not greatly benefit from this move in this COVID period as many people will prefer to watch it on their TV screens. As people are unlikely to venture out in the next few month for professional commitments, TV will remain the primary screen. They will see some gains but not something exceptional," he told Moneycontrol. … [Read more...] about IPL 2020: Can Disney+ Hotstar’s bold subscription bet offset any advertising revenue dip?
Wayfarer Studios is an extension of that production company, but with far bigger ambitions. Beyond just creating content with a message, Baldoni and Sarowitz want to upend the traditional studio model by building a company that puts equity and social justice at the forefront. This means hiring executives, creators, and behind-the-scenes filmmakers who reflect the diverse world we live in—i.e., more women and people of color than is typical at most Hollywood companies—and establishing a creator-friendly environment where writers and directors share in the success of the studio. They also want to open up opportunities for people for whom Hollywood is not an obvious career path through internship and scholarship programs. … [Read more...] about Wayfarer Studios, the company behind Disney Plus’s ‘Clouds,’ makes social justice the star
In terms of marketing, that’s translated into campaigns and social engagement that pointed the spotlight on individual pieces of content, particularly tentpole originals such as Stranger Things, or large fan bases it hopes to woo, such as African Americans via Strong Black Lead, as opposed to itself. … [Read more...] about Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
Under an executive order from Trump, ByteDance must essentially strike a deal to sell off TikTok’s US operations by September 20; it will have a few weeks after that to close a sale. Yet after weeks of negotiations with potential buyers such as Microsoft, Walmart and Oracle, the discussions were thrown into disarray when the Chinese government signalled that it would weigh in on TikTok’s future. … [Read more...] about The woman taking over TikTok at the toughest time