Share to Twitter Share to Linkedin Due to a relatively rapid shift in supply chains and related conditions, buying and selling critical materials isn’t as easy as it used to be for businesses. In response, resident procurement teams and suppliers are going through a massive transformation to reap a more competitive advantage. Faced with an unpredictable global economy, global manufacturers are tasked to manage risk better and prioritize digitalization, optimize MRO spend analysis, or implement a supplier intelligence solution as part of their procurement processes. These reformed goals mark a pronounced shift for procurement executives: transitioning their plans and strategies from purely tactical operations to a new strategic decision-making model, using AI-enabled technology . This will enable them to move closer to what Gartner IT has identified as “ autonomous procurement ,” which has the potential to drive efficiency and savings to new heights when … [Read more...] about Winds Of Change: Adapting To Procurement Change With Artificial Intelligence
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Share to Twitter Share to Linkedin Fewer challenges confound organizations more than decision making , despite the extensive body of knowledge available on the subject. In many companies, it is a source of immense confusion, bitter rivalry, lost productivity, and wasted resources. One reason is that most of the focus on decision science zeroes in on the decision maker, the individual leader and their biases , anxieties, power issues, and instincts. But within organizations, decision making is a distributed capability in which thousands of decisions are being made at the same time across a vast network of departments and geographies. Setting priorities, allocating resources, hiring and firing people, resolving crises; decisions ranging from high-risk strategic choices to low risk tactical choices – organizations are a complex ecosystem of perpetual decision making. While we have lots of insight about the singular decision itself, surprisingly little has … [Read more...] about Are You Making The Most Of Your Data To Drive Quality Decision Making?
Share to Twitter Share to Linkedin Regardless of the medium or the age of the audience, telling a story is one of the fastest ways to intrigue, inform and influence people. And, as has been proven time and again, video content is the best way to capture and retain the attention of today’s audiences. Digital video is already ubiquitous across the Web and is easily consumers’ favorite form of online content, which makes it a powerful storytelling tool for marketers. What comes next? From the explosive growth of social media platforms that rely on short, user-generated videos to a boom in AI-assisted scriptwriting, the future looks bright for video. Below, members of Forbes Agency Council share 14 ways marketers can prepare to make the most of trends in video in the coming year. 1. Double Down On Video Content Social media platforms are doubling down on video content, which in turn means creators and brands must do the same. Consumers are also heavily … [Read more...] about 14 Ways To Prepare For The Future Of Video Marketing
Share to Twitter Share to Linkedin Stephen Tarleton is the CMO of digital employee experience management platform 1E . Great companies have great leadership: not just in the CEO’s seat, but across the entire C-suite. Accordingly, I believe the best business decisions are made when an entire executive team debates and then agrees on them. Marketing executives play two key roles in the executive decision-making process: a vertical role as specialists in go-to-market decisions and a horizontal role in developing communication plans for all company decisions. When it comes to the latter, marketers can use many of the same frameworks in their strategic marketing plan to communicate executive leadership team decisions. Know Your Audience Basically, all marketing activities and plans start with the same step: identifying and understanding your audience. When it comes to communicating company decisions, leaders should start the same way and ask … [Read more...] about The Role Of Marketing In Today’s Executive Decision-Making Ecosystem
Share to Twitter Share to Linkedin Taking good care of your teeth is easier said than done. Whether you have reliable dental insurance or not, the path to a straight smile can be an expensive and grueling process. What if there’s a team implementing a seamless and affordable direct-to-consumer experience that’s quickly changing the future of oral healthcare? Oh and it also got Kerry Washington’s seal of approval and judging by her smile, you know it has to be good. This is the beauty of byte , a startup founded by innovative entrepreneurs Blake Johnson and Scott Cohen. After speaking to dentists and orthodontists, the duo determined there had to be a more convenient and cost-effective way to bring advanced dental practices into the comfort of people’s homes. As soon as the coronavirus pandemic hit, their instincts were right and the world was in need of remote dental health assistance. In addition to rallying the brand’s California and Oklahoma … [Read more...] about Why Investor Kerry Washington Believes This Brand Is The Future Of Oral Healthcare
Share to Twitter Share to Linkedin The murder of George Floyd in May of 2020, coupled with the COVID-19 pandemic, sparked a global wave of awareness about the systemic inequalities that pervade virtually every aspect of society. But has the increased awareness translated into tangible progress in the workplace? While the field of Diversity, Equity and Inclusion (DEI)—including both consulting and technology firms— has grown by leaps and bounds in the past year , evidence is still lacking about the material impact in terms of representation and participation of underrepresented groups in the workplace. A number of companies have made significant financial commitments toward DEI initiatives , though it seems that a majority of the funds are dedicated to external efforts, such as supporting minority-owned businesses or educational initiatives that aim to increase the representation of traditionally underrepresented groups in technical disciplines. To the … [Read more...] about How Ovia Health, McDonald’s And FirstEnergy Drive Diversity And Inclusion Through Compensation
Share to Twitter Share to Linkedin Asad Kausar is CEO at Dabaran , a premier Chicago-based SEO agency helping businesses grow their online presence and expand their audience. Modern marketing is all about showing up online, and search engines rule the internet. In 2019, BrightEdge Research found that over two-thirds (68%) of all trackable web traffic came from organic and paid search. And of the many searches per day, Backlinko found that only 0.63% of searchers click on something on the second page of Google results. It’s not enough to make it into the search engine results; you have to show up first. There are two primary ways to boost your online visibility and climb the search engine results: SEO and PPC. They’re both effective but in different ways. Here’s how you can decide whether you should choose PPC or SEO for your next marketing campaign. What Is SEO? SEO stands for search engine optimization. It’s a series of website … [Read more...] about SEO Versus PPC: Which Is Right For You?
Share to Twitter Share to Linkedin Companies have traditionally considered the interests of customers, shareholders and employees as distinct. Now, some are breaking down these categories and engaging with their full audience as a united group, with a common interest: voters. And this has never been more important. In a poll taken last November, 77% of Americans said they consider their employer the most trusted institution in their lives - ahead of the government and media sources. Consumers are prioritizing socially responsible businesses . The upshot: Corporate America has an unprecedented opportunity to support civic engagement in the United States. Voter education specifically provides a unique space for businesses to support their communities’ civic health, and strengthen their relationships with customers and employees in the process. Through National Voter Education Week , businesses can have a meaningful impact on voter education in their … [Read more...] about A Thriving Democracy Is Good For Business
Share to Twitter Share to Linkedin The future of work is now. The massive changes in how we work, where we work, why we work, who we choose to work with, and the technologies we use daily have landed on the shoulders of every leader. My article, 21 HR Jobs of the Future , was a call to action for CHROs to become central C-suite players just as CFOs did following the financial crisis in 2008. Our moment has arrived. Executive Networks’ Global CHRO of the Future research reports 93% of CHROs agree that the impact of the HR team on business results is just as important as the finance team. This research was conducted among 112 CHROs who are members of Executive Networks and select senior HR leaders from our research partners meQuilibrium , University of Phoenix , TaskHuman and XpertHR . Our research included both qualitative individual interviews and a 40-question quantitative online survey. Here are four key findings from this … [Read more...] about The CHRO Of The Future: Strategies For A New World Of Work
This article first appeared in Forum, The Edge Malaysia Weekly, on October 3, 2022 - October 09, 2022. Malaysia’s health expenditure has largely focused on curative care services, amounting to 68% of total health spending in 2019 - A + A The Health Policy Summit 2022, which was held in August, has advanced efforts to reform the Malaysian healthcare system. The government has confirmed its intention to table a Health White Paper in parliament in November. The Health White Paper’s goal? To keep 10 million Malaysians healthy and out of hospitals over the next 10 years. Covid-19 has already shown that undermining a nation’s health can disrupt education, the economy and society at large. Evidently, there is a need for healthcare system reform and greatly increased investment in healthcare in order to build a nation where “health is for all” and the people enjoy “universal healthcare”. 5% of GDP for public healthcare In his keynote address at the summit, … [Read more...] about My Say: Put more money into public healthcare