Different ways to promote a product

Dinesh Kalidoss & Prathyusha V Is gamification only about building a game within business applications? Not really! It is about creating the emotions associated with a game in real world situations. Gamification is the concept of applying game-like elements and techniques to real-world business problems. There have been proven cases of large organizations that have used gamification to boost business performance. Gamification, typically, can be applied by an organisation both internally and externally. Internal implementations primarily target employees, paving the path to learning, productivity enhancements, behavior changes and idea generation. External implementations help organisations do better in their sales, marketing, and customer engagement initiatives, thereby, positively impacting their business. Close Creating a gamification Framework Gamification, in our opinion, enables the creation of an emotional attachment for participants in business … [Read more...] about Gamification’s role in the insurance domain

Share to Twitter Share to Linkedin Tech leaders are expected to stay up to date on all the latest tech concepts, but in today’s businesses, there are certain tech terms every leader needs to understand—no matter their specialty. Without a thorough grounding in the tech processes and tools modern companies require to operate, leaders can’t make the correct strategic decisions, communicate effectively with the tech professionals they work with or safely and fully serve their customers. From learning how essential tech tools really operate to understanding how to protect their assets in an increasingly digital world, expanding their tech knowledge can help any leader become better at their job. Here, 16 members of Forbes Technology Council share common technology terms and concepts many nontech people misunderstand, what they actually mean and why they’re important. 1. Compliance One business-critical term that is often misused and misunderstood by … [Read more...] about 16 Tech Terms And Concepts Every Business Leader Should Understand

Illustration by Suneesh K. Consumers across the world are becoming increasingly accustomed to finding just about every product or service online, and healthcare is no exception. Patients today not only search for doctors or clinics online but also look for all sorts of health-related information, from researching any unusual symptoms they may be experiencing or finding out about the latest treatments and healthcare trends. Having a presence online not just helps doctors to address several health-related queries and reach out to thousands at one go, it also helps patients find information relevant to them. Paramjeet Singh, a physician practising in Ghaziabad, Uttar Pradesh, started creating and posting content online about five years ago because he felt it was difficult to cater to the demand of each and every patient visiting his clinic explaining the root cause of the basic problems experienced by them. With an aim to educate people regarding the basics of common health … [Read more...] about Content creation, no more a side hustle for doctors?

Share to Twitter Share to Linkedin When you think of a brand touchpoint (i.e., an encounter designed to invoke positive feelings around your brand), you probably immediately think about your customers. After all, they’re the ones you’re trying to attract, nurture, and sell to. But what about your employees? What about other company stakeholders? Imagine all the moments these individuals make contact with your brand. It could be a new hire going through the onboarding process, a manager trying to motivate their team, or a collaborator opening an email. Reinforcing these moments as brand touchpoints could be a powerful way to strengthen your business. How? It’s known that engaging brand touchpoints lead to higher levels of customer satisfaction . This, in turn, can result in improved loyalty, more referrals, and additional credibility. All of these factors can increase the profitability of your brand. The same can be true for touchpoints connecting your … [Read more...] about How To Create Brand Touchpoints That Engage Both Customers And Employees

Share to Twitter Share to Linkedin Just because your business or brand isn’t in an inherently interesting category doesn’t mean your brand has to be bland and boring. While there is a huge number of exciting and trendy niches emerging, most industries have to contend with generating interest in what can feel like mundane, complex, or misunderstood spaces. Instead, it is the way a brand presents its narrative that truly makes it interesting. In a 2019 study about what they called the characteristics of brand coolness, the American Marketing Association said, “We find that cool brands have up to 10 characteristics: Consumers perceive them to be extraordinary, aesthetically appealing, energetic, rebellious, original, authentic, subcultural, iconic, high status and popular.” As long as a brand develops at least one of these major characteristics, it will create interest in even the most underloved industry. Even greater success will be secured by … [Read more...] about How To Build An Interesting E-Commerce Brand In A Boring Industry