The umlaut-studded Swedish outfitter Fjällräven has been around since 1960. Back then, it was dedicated to providing sturdy Scandinavians with parkas and backpacks that could stand up to the region’s frigid temperatures and rugged terrain. Now, nearly 60 years later, you’re as likely to spot Fjällräven’s iconic fox logo on a backpack in Brooklyn as you are on a trail in the Arctic Circle. Fjällräven didn’t change, but it’s marketing tactics did. advertisement The brand’s transformation was a conscious one. Fjällräven didn’t want to be seen as just another clothing brand; it wanted to inspire fierce devotion among its customers. That drive to differentiate was behind the creation of Fjällräven Polar and Fjällräven Classic, a pair of bespoke excursions that lets customers experience the brand in the wild. Both have been a huge success, attracting new customers while … [Read more...] about How brands are taking social media into the real world to connect with us
Detecting cancer in real time with machine learning
Growing up, I wasn’t allowed to watch TV or play Nintendo on weekdays. This was a real problem, because of the handful of things that mattered to 8-year-old Brian, saving a fictional princess from an evil turtle named “Bowser” topped the list. advertisement advertisement The first time I played Super Mario Brothers–which just so happened to be the first time I played any video game–was on my eighth birthday. I usually had the attention span of a gnat, but I was hooked immediately; my parents swear that I screamed out, “Later!” when they called me in for cake. I’d found something I cared about more. Entrepreneurs’ main task is to make people care: customers, cofounders, investors– everyone. The problem is most peoples’ default state is to not care. You’re reading this, but I could lose you at any second. You owe me nothing. Each sentence is a transaction: I write something interesting, you read … [Read more...] about The Storytelling Secret Entrepreneurs Can (Still) Learn From Super Mario Brothers
At my last job, where I was an executive at a growing startup, I often found myself struggling to find time to just think . advertisement advertisement I blamed it on the norms of office life. My days were fully scheduled with meetings. My evenings were filled with events or networking catch-ups. Even when I did sit down to work, my desk sat in the center of an open floor plan, so I couldn’t escape the inevitable parade of colleagues dropping by. But now I work for myself, and I’m in control of, well, everything. And yet, recently I still found myself thinking that I didn’t have enough time to work on my business, instead of just in it. I’m not alone. One study reported that 96% of 500 surveyed leaders said time was a hurdle in being able to think strategically about their work. Ravi Raman , an executive career coach who has spent the past five years working with leaders in major technology companies, … [Read more...] about How to get out of the weeds and make time for big-picture thinking
Wild animals don’t have a sense of vanity, which is good news–otherwise, the subjects of the photos in the Comedy Wildlife Awards would probably be fairly mortified by the way they look in the shots that took the top honors in the competition’s inaugural edition. If Ryan Gosling gets captured on camera with his finger up his nose, an army of lawyers presumably descends upon the photographer–but if it’s a mountain gorilla, feel free to laugh it up at the big fuzzball. advertisement The contest was created by wildlife photographer Paul Joynson-Hicks this year to showcase the less-than-marketable shots that photographers have long been able to capture, but have been unable to sell to agencies. “Before now, all that wildlife photographers have been able to do is try and sell them as prints,” Joynson-Hicks explains. “Sometimes agencies have bought them, but not really–but I found that at any exhibition I did, people often went for … [Read more...] about See the Winners of the Inaugural Comedy Wildlife Awards. Which Is a Real Thing.
Investors should shift from overvalued stocks (quality names) and sectors (like consumer) to cyclical and quality mid-small caps, Vinod Nair, Head of Research at Geojit Financial Services, says in an interview to Moneycontrol’s Kshitij Anand.Edited excerpts:Q) The RBI kept rates unchanged in its December meeting. Do you think it is the right move, considering that the GDP growth dropped to over a six-year low in the September quarter?A) It is a well-thought unanimous decision of the RBI to give ample time for the transmission of five consecutive rate cuts undertaken since January 2019 and get better clarity on the inflation trajectory.With the slowdown in India getting more severe than expected and RBI cutting real GDP forecast to 5 percent from 6.1 percent for FY20, we can expect more rate cuts, depending on the evolving macro-economic data in the upcoming MPC meetings.Close We don’t expect this decision to completely change the trend of the market, but there could be … [Read more...] about ‘Time to shift from overvalued stocks to cyclical and quality mid & small-cap stocks’