Design is increasingly recognized as a critical factor in business. Designers regularly work with corporate leaders, leading foundations, and governments around the world to solve the most complex problems of our time. We ask industry for higher-order challenges, we are requesting that design students graduate with more nuanced strategic and holistic skills, but still measure our successes with a beauty shot and a 200 word description. We remove context to look at the artifact, instead of understanding the system at work. We evolve competitions by cleaving on new categories of relevance (I’ve recently been an eco-design judge, a do-gooder judge, a social justice judge), instead of reconceiving the entire platform. … [Read more...] about Why Does the Best Design of 2009 Still Look Like 2000?
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At Maximum Effort, that work is happening through diverse hiring, as well as by providing staff with equity in the company. “Representation and diversity need to be completely immersive,” Reynolds says. “Like, it needs to be embedded at the root of storytelling, and that’s in both marketing and Hollywood. When you add perspective and insight that isn’t your own, you grow. And you grow your company, too.” Recently, the company ramped up several large-scale pro bono campaigns, including a “prepare to vote” effort with the NAACP Legal Defense Fund. After that, focus will return to the rollout of Reynolds’s next movie, the sci-fi comedy Free Guy. In the movie, which 20th Century hopes to release in December, Reynolds stars as a minor video-game character who starts to think for himself. “It’s wish-fulfillment personified, and you don’t see a lot of that these days,” he says. “You see heroes clenching their … [Read more...] about Ryan Reynolds on ‘Deadpool,’ diversity, and the secrets of successful marketing
If you are in a good mood, work. “Although the findings on the relationship between mood and cognitive performance are to date fragmentary and somewhat inconsistent, preliminary empirical evidence suggests that our brains work faster at times when we experience more positive affect. So next time you are in high spirits, don’t head to the park or pub with your friends, but tackle that work project or textbook that usually seems too hard to take on.” … [Read more...] about Unraveling The Surprising Relationship Between Mood And Productivity