Vaccine development is a long, complex process. Unlike drugs that are given to people with a diseased, vaccines are given to healthy people and also vulnerable sections such as children, pregnant women and the elderly. So rigorous tests are compulsory. History says that the fastest time it took to develop a vaccine is five years, but it usually takes double or sometimes triple that time. … [Read more...] about Explained | What is the 12-minute ad cap that TRAI is asking TV channels to follow?
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The Twitter thread went viral and turned out that the user in question was not the only one offended by the promotion.Tragedy. If any incumbent is blatantly using every medium as mkting tool and is solely relying on mkting as the only tool, indicates the desperation and lack of self confidence the incumbent has. … [Read more...] about Twitter infuriated as popular Hindi TV serial hails BJP govt schemes with no disclaimer
Things are more difficult for bigger projects. “Studios check if a director has a line producer. If the director is in touch with a line producer, studios transfer money to the director's account and the director gives the money to the line producer. Money is not transferred to line producers directly. Due to this process, studios have no visibility of their investments. They don't know where and how their money is being spent,” he said. … [Read more...] about Filmboard can show you how to stick to your budget while making ad, short films
As brand building goes, it’s perhaps the company’s weakest link. It’s no shocker that this push comes now, amid the launches and continued growth of rival streaming platforms such as Disney Plus, Amazon Prime Video, HBO Max, and NBC’s Peacock, among others. Many of these are strong brands looking to extend our consumer goodwill to streaming, while Netflix is playing it the other way by translating an unmatched streaming strength into a stronger brand. … [Read more...] about Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
Meanwhile, Saeeda Bai encounters the same questions in her relationship with Maan Kapoor (Ishaan Khattar), the son of revenue ninister Mahesh Kapoor and brother-in-law of Lata. Kapoor faces the wrath of zamindars for a land reforms bill he is introducing to give ownership of land to agricultural labourers. An erstwhile king's attempt to build a temple near a mosque foments communal tensions. … [Read more...] about A suitable film festival in Toronto