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Ford is introducing the Fusion via “Random Acts of Fusion,” a participatory, content-driven campaign starring Ryan Seacrest and Joel McHale.Gymkhana video to producing the Hulu-based show Focus Rally: America and the primetime TV show, Escape Routes and tie-ins with shows like Alcatraz. … [Read more...] about Ford’s CMO On Building A Social And Product-Driven Brand

environmentally conscious than their older peers and are driving the popularity of secondhand and upcycled fashion. Kremer says he’s heard from other fashion brands who want to learn more about Patagonia’s system, so they can copy it. “We’re so happy when we get these calls,” he says. “We can’t change the industry on our own, but collectively, we think upcycling could create a huge dent in the fashion industry’s environmental footprint.” … [Read more...] about Patagonia has had enormous success with upcycled clothing. Could other brands follow?

What the future ultimately holds will be the subject of endless debate, as media and entertainment incumbents continue to dig in and take root for the digital winter. But one thing is certain, no long-term model will exist without developing meaningful and legitimate avenues for talent and creators of all shapes and sizes to derive true value for their creations. While those examples may yet remain obvious, perhaps companies like Believe Entertainment Group, and other early movers in this space, are offering the first glimpse of a model that embraces the user-controlled digital evolution, while still preserving the value of the content creators that make people want to switch on their iPads in the first place. … [Read more...] about Believe Entertainment Group Pioneers New Ways To Connect Users To Brands And Talent

AxiologyThe company’s Balmies (from $14) are a totally waste-free, vegan color product, wrapped in recyclable paper and shaped like an oil pastel with a pointed tip. They are creamy, moisturizing, and multiuse, meaning you can use them on your lips, cheeks, or lids for a monochromatic glow. The 3-pack in neatly house box made from repurposed trash from a women’s cooperative in Bali. Available in a range of warm and shimmery colors, the Balmies are perfect for on-the-go and pre-Zoom touch-ups. And once they’re gone, they’re gone. … [Read more...] about Clean up your beauty routine with these 6 low-waste brands

Insisting on a rigorous reliance on the facts At pre-Mulally Ford, the truth came in many different flavors. Different numbers were used for different audiences. Ford was also big on excuses. There was always a reason why things did not work out according to plan, but it rarely had anything to do with the root causes of Ford’s dysfunction. … [Read more...] about Saving An Iconic Brand: Five Ways Alan Mulally Changed Ford’s Culture