Baby food isn’t as simple as mashed bananas. advertisement advertisement That’s what private equity firm director Angela Sutherland discovered while pregnant with her first child in 2013. When she wasn’t working 10-hour days, she was researching what a baby should consume during the first 1,000 days. Proper nutrition at the start of a child’s life, she had read, is fundamental to health and development. Sutherland recalls how the baby nutrition category seemed, to her, inefficient and overwhelming. If she tried to learn everything about baby nutrition to feed her child, where would she find the time for all that peeling, cutting, steaming, and puréeing? Her options were either spending hours each week in the kitchen or grabbing a jar off the supermarket shelf that, as she describes, “was sometimes older than my baby.” Or, in some cases, loaded with sugar, additives, and preservatives. Roughly 90% of … [Read more...] about Can Pricey Baby-Food Delivery Startups Crawl Their Way To Mainstream Success?