When first responders call for backup, they don’t use a smartphone, and for good reason. They need knobs they can turn using muscle memory and radio connections that work when cell towers go down. Motorola’s new APX Next, launched in October 2019 and available to public safety workers, is a hybrid of a classic, tactile walkie-talkie and a touchscreen Android device with a voice-operated virtual assistant. As SVP of technology for Motorola Solutions, Paul Steinberg began working on APX Next three years ago, shortly after he led Motorola’s prescient investment in natural language processing. To get the details right, such as the location for the button that activates voice commands, Steinberg’s team didn’t just interview first responders; they went on ride-alongs with cops and trained with incoming firefighters. “When you go into a building that’s full of smoke and can’t see the hand in front of your face, you get the idea of what [a … [Read more...] about First responders have a better way to communicate in high-stress situations–this Motorola executive is behind it.
Arunkundrum agrees that carbon is just one measure of environmental impact, but he believes that it’s the most important. “[Carbon] is the most well-defined factor that attributes to climate change,” says Arunkundrum. “We’ve gotten rid of a lot of metallics in our products over the years . . . but if you project out into the future, the single biggest thing we’re trying to influence is climate change, and it’s directly measurable and quantifiable with the carbon methodology.” … [Read more...] about The tech industry is terrible for the environment. These new carbon labels make it more transparent
A sense of purpose doesn’t just give a product a problem to solve, it gives a product a market to sell to. It ensures that Logitech isn’t just designing for a use case but an audience. And it gives Logitech a way to marry design and marketing in a way that few companies can. The company’s Spotlight presenter doesn’t just offer a way to give PowerPoints, it’s designed to eliminate the fear of public speaking. Its K780 keyboard doesn’t just make it easy to type on a computer, it connects to a computer, any phone, or a tablet with the push of a button. Just explaining what the product is becomes a mini, self-explanatory commercial. … [Read more...] about Logitech Quadrupled Its Profits–With One Big Design Idea