The Bharatiya Janata Party (BJP) seems to be taking a leaf out of the recent marketing and promotional campaigns trending on social media.Remember the PadMan challenge? Makers of the Akshay Kumar-starrer film posted a picture of them holding a sanitary pad, and further nominated at least three actors from the Hindi film industry to take up the challenge. The campaign not only helped in promoting the film, but also helped raise awareness and alleviate taboos associated with menstruation.This strategy was actually inspired by the ice bucket challenge, which was a campaign to raise awareness on amyotrophic lateral sclerosis (ALS) — also known as Lou Gehrig's disease — and encourage donations for research.Close The ice bucket challenge involved dumping a bucket full of water and ice over a person’s head and filming the event to be posted on social media. The person then nominates other people to take up the challenge and donate towards the cause. The ice-bucket … [Read more...] about BJP ups their social media game with #ModiOnceMore and Narendra Modi merchandise
Cyber attacks and social media
Student protests in Jawaharlal Nehru University (JNU) against hostel fee hike, are showing no signs of simmering down. On December 9, students marching towards the Rashtrapati Bhavan were reportedly baton-charged by the police. Many were detained.According to JNU Students' Union (JNUSU) president Aishe Ghosh, "Several students, including women, have been detained by police which brutally attacked the protesters, asking us to go back to campus."Students, who were seen raising slogans like "Delhi Police go back" and "Education must be free for all", said that they will not budge until their demand for a complete rollback of the hostel fee hike is met. The JNUTA, a teacher’s association, has also called a sit-in in solidarity with the student’s demands.Close The students have been protesting for over a month and have now called for boycotting of examinations till their demands are met. The Ministry of Human Resource Development (HRD) is holding parleys with the student council … [Read more...] about JNU students not alone in protesting against fee hike: Here are varsities missed by national media
Despite the increasing ability to reach foreign customers, the lack of quality translation methods is still the most challenging aspect of global expansion. Currently, even using the most advanced software services are an expensive, complicated, and inaccurate process. The result is that too often, businesses sacrifice millions of dollars in profit because marketing to global consumers is too complex to be worthwhile. advertisement advertisement That’s why we need an era of “Big Translation,” to leverage our existing technological tools and scale up translation capabilities to a level that actually matches global communication needs. Big Translation, a large-scale translation efforts by people speaking two or more languages, would allow businesses, individuals, and even tweeters to get what they want translated easily and affordably. The idea is banking on the fact that the world certainly isn’t lacking in translation talent. Nearly half the world … [Read more...] about Welcome To The Era Of Big Translation
It takes courage to dissent. And veteran actor-director Amol Palekar, who was invited by the National Gallery of Modern Art to felicitate the work of seasoned artist Prabhakar Barwe, exhibited just that as he criticized the government even though he was constantly interrupted and snubbed during his speech.A painter himself, Palekar had prepared his speech to reminisce the works of his close friend Barwe, whose retrospective was being exhibited at the National Gallery of Modern Art (NGMA) in Mumbai. A retrospective is an exhibition or compilation of an artist’s work, showing his/her evolution over a period of time.Opening his speech with an anecdote, Palekar thanked the NGMA for holding a retrospective for Barwe – titled Inside The Empty Box – for the first time after his demise almost 24 years ago.Close “Many of you may not know that this retrospective will be the last show that is decided by the advisory committee of local artists and not by some … [Read more...] about Amol Palekar snubbed and censored for criticizing govt policies. Is his ‘fear of moral policing’ real?
The Ministry of External Affairs (MEA) has confirmed that during the engagement on February 27 with Pakistani aircraft, India lost one MiG 21 and an Indian Air Force (IAF) pilot is held captive by the neighbouring country.Earlier, video footage of the pilot being “rescued” by the Pakistani army were doing the rounds on social media. In the latter half of the day, a video of him “being treated well” was also circulated.To this, the MEA, in a statement, said, “India also strongly objected to Pakistan’s vulgar display of an injured personnel of the Indian Air Force in violation of all norms of International Humanitarian Law and the Geneva Convention. It was made clear that Pakistan would be well advised to ensure that no harm comes to the Indian defence personnel in its custody. India also expects his immediate and safe return.”Close Which brings us to the question of the procedure to bring back an armed forces personnel who has been captured … [Read more...] about Indo-Pak Conflict | How Geneva Conventions can be invoked to bring our IAF pilot back