Creativity

Their MasterClass, the first from anyone in the business, is pitched as a behind-the-scenes look at their creative process, a breakdown of some of their best work, a deep dive into working at an agency, and a perspective on how to look at the world through a creative lens. The result is basically as advertised! If advertising has a reputation for the sleazier aspects of its trade, Goodby and Silverstein come off as the kooky, nice uncles of Adland. Silverstein, the designer, is a ball of barely contained energy, while Goodby, the copywriter, is all long-haired, Birkenstocked chill. … [Read more...] about I took the first-ever MasterClass in advertising. Here’s what I learned

Robinson, who began her career as a choreographer for the likes of Michael Jackson, Rihanna, and Aaliyah, has branched out over the years into directing music videos (Meghan Trainor’s “All About That Bass,” The Black Eyed Peas’ “My Humps”) and doing creative direction for live events including the Grammys, Super Bowl halftime shows, and the American Music Awards. She even choreographed Tupac’s Coachella performance. However, even though she wasn’t walking in completely blind to the experience, it was still unfamiliar terrain given how far Base’s technology has pushed hologram performances. … [Read more...] about The Whitney Houston hologram tour has begun. Here’s how it works

In order to create a production, Base, of course, must secure permission from an artist’s estate, as well as music rights from the record label. But at no point does the actual artist have a say in the matter. What’s more, it’s not like an audio or video recording that’s released after an artist dies. Holographic performances that create a likeness of an artist led music journalist Simon Reynolds to coin the phrase “ghost slavery.” At the time of Tupac’s Coachella performance, an op-ed in Billboard argued that “there exists a token of beauty in letting Pac’s music speak for itself, and not grafting a false image onto his classic sounds simply because we missed Tupac perform when he was alive and want to see him now.” … [Read more...] about The hologram concert revolution is here, whether you like it or not: Meet the company touring Whitney Houston and Buddy Holly

The Prestige 14 packs a reasonably sized 52-watt-hour battery, which lasted about six and nine hours in our tests. The first test involved watching movies on Netflix, streaming videos and browsing the web while opting for headphones over laptop speakers, while the second test involved routine multitasking between MS Office and Chrome (With as many as seven tabs opened at a stretch). The Prestige ran for 8 hours and 25 minutes in the first test and five hours and 47 minutes in the second test. The screen brightness was reduced to 50-percent during testing. … [Read more...] about MSI Prestige 14 Review: A portable powerhouse that’s too hot to handle

Alone, a five-minute short from YouTuber Cinecuster that debuted online earlier this month, follows a wounded Stormtrooper’s trek through an eerie forest grove. In Star Wars chronology terms, it’s just after the end of Return of the Jedi, and the soldier does not yet know that his Death Star has been decimated into infinite space rubble. Although our guy is still in grainy contact with a command unit through his barely functioning helmet, the forest sounds around him suggest that, title be damned, he is not quite Alone. What follows is a no-frills, handheld take on the Star Wars saga with a surprise ending well worth sticking around for. … [Read more...] about This eerie, fan-made Star Wars short ends with a shocking furry surprise