Course in digital marketing

Share to Twitter Share to Linkedin Co-Founder of Y Not You Media , helping businesses market & brand online with content, strategy, social media, & targeted ads. The digital marketing landscape is constantly evolving, and businesses that want to stay ahead of the competition must be willing to adapt and try new strategies. From virtual and augmented reality to artificial intelligence and voice search, there are many new technologies and trends you can leverage to reach new customers and drive more sales. Let's explore some of the key trends that are shaping the future of digital marketing and how you can take advantage of them. 1. Virtual And Augmented Reality VR and AR are becoming increasingly popular in the digital marketing space. With VR, you can create immersive experiences that transport customers to another world. With AR, you can overlay digital content onto the real world, creating a more engaging and interactive … [Read more...] about 7 Digital Marketing Trends And How To Stay Ahead Of The Curve

Share to Twitter Share to Linkedin If you are 25 or younger, chances are high that you never encountered the paper version of Yellow Pages but throughout the 20th century, print directories were among the primary ways for consumers and businesses to connect. Established in 1886, Yellow Pages posted its final print issue in January 2019 closing the chapter on 130 plus history of print directory marketing. In the late 1990s, the new exotic profession of online directory marketing emerged with the rise of Yahoo! and other online directories, and quickly disappeared as the search engines took over. Search engine to be precise, since Google quickly took the lion’s share of the market in the early 2000s. Since then, every business is being bombarded by armies of search engine optimization (SEO) marketers offering to analyze and optimization of your websites, social networks, and all kind of tricks designed to get the business to the top of search results. According … [Read more...] about From SEO To GEO: What GPT Marketers Need to Know

Isabelle Gotianun Yap Finance and business run deep in the veins of Isabelle Gotianun Yap, a rising executive at EastWest Bank, the banking arm of family-led Filinvest Development Corp. The 34-year-old Isabelle, recently named among 100 new Young Global Leaders (YGL) of the Switzerland-based World Economic Forum (WEF), is on a mission to make a big impact within the group and potentially beyond. Mentored by her grandmother, Mercedes Gotianun, the county’s first female universal bank president, and her mother, Filinvest Group president Lourdes Josephine Gotianun Yap, Isabelle was never short on role models. “I was exposed early on to management by my grandmother and mother in our family business,” the EastWest executive director and vice president tells Inquirer in an email. “By having these great role models growing up, I always knew I wanted to be in our family business, to solve big problems and create impact in the world,” she adds. She earned her bachelor’s degree in … [Read more...] about Gotianun heiress sets course for inclusive, digitally deft future

Share to Twitter Share to Linkedin September 2000 marked a watershed moment in modern business history: it was the month that Blockbuster declined to acquire Netflix for a mere $50 million. Today, of course, Netflix has a market cap of $135B, and Blockbuster is dead and gone (notwithstanding the eponymous show currently streaming on… Netflix). For business school students, founders, investors and corporate strategists, Blockbuster offers lessons in hubris and bad company strategy: from ignoring customer preferences to the importance of shifts in technology and business models that facilitated a new basis of competition to an overleveraged capital structure. Of course, it’s easier to analyze in retrospect a definitive, highly visible and high profile train wreck of company strategy than it is to build a company up to the heights and success that Blockbuster had once achieved. It’s also easier to see how bad strategy affects established companies (who … [Read more...] about Culture Trumps Strategy In Digital Health (Except When It Doesn’t, Which Is Most Of The Time)

Share to Twitter Share to Linkedin Sudhir Mehta is the Global Vice President, Transformation Solutions at Lexmark International, Inc . Greenwashing is all too common in today’s world, where organizations spend loads of cash to appear “environmentally friendly,” rather than taking concrete steps to minimize their impact on the planet. Unfortunately, this concept extends across other areas of the corporate world, most recently playing out in the realms of IoT and edge with “IoT-washing.” While less detrimental to society than greenwashing, the idea of investing in innovation for innovation’s sake rather than innovating for value is prevalent across industries and ultimately detrimental to digital transformation efforts. Why Digital Transformation Projects Stall According to McKinsey, more than 60% of organizations whose digital transformations have stalled "attribute the problem to factors that—with the right discipline and … [Read more...] about Why Digital Transformation Projects Get Stuck On Pilot Mode

Blacklisted Bitcoin? Frankfurt’s Bankhaus Scheich has a budding business cleaning crypto and getting it back into circulation. J ust before sunset on a chilly Spring day in 2019 armed German special agents broke down the door to the Frankfurt home of a 22-year-old hacker who the government has only identified as Coder420, the developer of a dark web exchange called Wall Street Market. At its peak, the enterprise was the largest of its kind, conducting about €50 million in sales between October 2016 and April 2019, selling everything from cocaine to credentials. At the time of Coder420’s arrest, he had roughly 1,000 bitcoins, then worth $5.5 million. The operation was a huge success. The German state of Hesse, home to Germany’s finance capital Frankfurt, seized 2,200 bitcoin and other cryptocurrencies from Coder420 and two collaborators. “It was a classical takedown of a darknet marketplace,” says Jana Ringwald, 41, a senior prosecutor for the attorney general of Frankfurt. … [Read more...] about Legal Money Laundering: How A German Bank Is Cleaning Tainted Bitcoin And Other Dirty Cryptos

Share to Twitter Share to Linkedin Tax Notes contributing editor Nana Ama Sarfo discusses digital services taxes and the OECD’s goal to solve related challenges through the pillar 1 multilateral convention. This transcript has been edited for length and clarity. David D. Stewart: Welcome to the podcast. I'm David Stewart, editor in chief of Tax Notes Today International . This week: the other DST. While we've done a number of episodes on the OECD's two pillar solution for taxing the digital economy, a subject that we haven't really delved too far into is one of the problems it's set out to solve. Digital services taxes arose in a number of jurisdictions to prevent companies from escaping taxation where their customers are located. But solving one problem often leads to others. And the OECD's pillar 1 was put forward to bring order to that chaos. Joining me now to talk more about this is Tax Notes contributing editor Nana Ama … [Read more...] about Bringing Order To Chaos? Digital Services Taxes And Pillar 1

Share to Twitter Share to Linkedin President and CEO of the Clinical Effectiveness business at Wolters Kluwer , leading customer-led innovation and a transformed workforce. Markets are always changing, and for many markets the last three years have been particularly transformative. Market leaders have been challenged with staying relevant through a global pandemic and recession that dramatically changed daily life and how business itself is conducted. Healthcare has always faced continual disruption—from efforts to digitize patient records beginning in the 1960s to the impact of the ACA to rapid moves to embrace virtual care driven by the pandemic. Amid this change, there are a few lessons companies can consider in developing solutions with staying power. We just celebrated the 30th anniversary of one of our most widely used solutions. Once designed for the floppy disk, technology has evolved, and clinicians can now use our solution on … [Read more...] about Lessons On Sustaining A Market Leading Product In An Ever-Changing Industry

Share to Twitter Share to Linkedin The closures of Silvergate Bank and Silicon Valley Bank catalyzed one of the most volatile weeks in financial markets since the Global Financial Crisis. The weekend after that eventful 48 hours, Signature Bank SBNY , a solvent (at the time) financial institution was closed by its chartering authority, New York State’s Department of Financial Services (NYDFS). Theories about a concerted effort to stifle fintech (specifically cryptoasset) innovation, writ large, swirled. Signature Bank board member, former Democratic U.S. congressman and co-author of the Dodd-Frank Act, Barney Frank intimated that actions against the bank were partly spurred by the desire of regulators who, “wanted to send a very strong anti-crypto message,” While fintwit smolders and Rome burns, innovators remain focused on investing in and building the future of finance. Last week, the Provenance Blockchain Foundation announced the launch of a $50 … [Read more...] about Provenance Blockchain Foundation Announces $50 Million Grant Program

Share to Twitter Share to Linkedin Profits at home improvement retailer Kingfisher slumped in its last fiscal year following the end of Covid-19 lockdowns. At £611 million, pre-tax profits fell 39.3% year on year during the 12 months to January. Adjusted profit at the FTSE 100 firm dropped 20.2% to £758 million, although this was at the top end of expectations. Kingfisher — which owns the B&Q and Screwfix banners in the UK, and Castorama and Brico Dépôt stores across other European markets — saw sales drop 0.9% year on year to £13.1 billion. On a like-for-like basis revenues were down 2.1% from financial 2022. ‘Do-it-yourself’ (or DIY) retailers thrived during the pandemic as lockdowns boosted people’s interest in home improvement. But sales of paintbrushes, hammers and other products have fallen sharply following post-Covid reopening. Adjusted pre-tax profit margins at the company dropped in fiscal 2023 due to investment in expansion, higher … [Read more...] about Kingfisher Profits Slump 39% As Retailer Suffers Following Covid Reopening