By Jay Greene WSJ Fri., March 15, 2019 Amazon.com Inc. tested a pop-up feature on its app that in some instances pitched its private-label goods on rivals’ product pages, an experiment that shows the e-commerce giant’s aggressiveness in hawking lower-priced products including its own house brands. The recent experiment, conducted in Amazon’s mobile app, went a step further than the display ads that commonly appear within search results and product pages. This test pushed pop-up windows that took over much of a product page, forcing customers to either click through to the lower-cost Amazon products or dismiss them before continuing to shop. When a customer using Amazon’s mobile app searched for “AAA batteries,” for example, the first link was a sponsored listing from Energizer Holdings Inc. After clicking on the listing, a pop-up window appeared, offering less expensive AmazonBasics AAA batteries. The limited experiment, which … [Read more...] about Amazon Tests Pop-Up Feature Touting Its Cheaper Products
Consumer product manufacturing
3M Co. announced Tuesday that it is launching a Consumer Data Science and Merchandising Laboratory at its Maplewood headquarters that will integrate data science, retail analytics, marketing and merchandising for the company’s retail business lines. “This lab is all about our customers and consumers, who are at the core of everything we do,” said Joaquin Delgado, executive vice president, 3M Consumer Business Group, which develops, manufactures and markets popular 3M consumer brands such as Post-it, Scotch, Command, and Filtrete. … [Read more...] about 3M launches data lab to improve how it markets its consumer products
The fact that this new pair of wireless headphones are emblazoned with the Dolby logo does not, at first blush, seem like a big whoop. After all, countless products have incorporated Dolby technologies and promoted that usage, making its name a sort of shorthand for a premium audio—and, more recently, visual—experience. But if you examine these Dolby Dimension headphones carefully, you’ll see that they carry only the familiar Dolby “double D.” That’s because they’re something new: a consumer product designed and marketed by Dolby itself. For the first time, the brand and the tech it represents are front and center, not just ingredients in some other company’s offering. small chain of retail gadget showcases. Even if they’re a success, they probably won’t strike fear into the hearts of other manufacturers. Which is just as well for Dolby, since it provides technology to many of those companies and wouldn’t want to turn … [Read more...] about These ambitious headphones are Dolby’s first consumer product ever
President Donald Trump announced tariffs on $US200 billion worth of Chinese goods on Monday, escalating the US-China trade war. The tariffs will apply to a slew of Chinese goods, ranging from minerals to food to clothing. The US Trade Representatives office removed almost 300 items from an initial list released in July. But 5,745 Chinese goods will still get hit. We complied the major categories of goods that will be subject to the tariffs. President Donald Trump kicked the trade war with China into high gear Monday, formally announcing the imposition of tariffs on $US200 billion worth of Chinese goods. The tariffs cover a wide array of goods, from minerals used in manufacturing, to vegetable juices, to leather handbags. All of the goods with face a 10% duty until the start of 2019, when the tariffs will jump to 25%. While the Trump administration is downplaying the effect of the tariffs, many economists expect prices for these goods will increase once the tariffs are … [Read more...] about Trump just announced tariffs on another $200 billion worth of Chinese goods. Here are all the products that will get hit.
Trump spared smart watches from Apple and Fitbit and other consumer products such as bicycle helmets and baby car seats. Trump, in a statement announcing the new round of tariffs, warned that if China takes retaliatory action against U.S. farmers or industries, “we will immediately pursue phase three, which is tariffs on approximately $267 billion of additional imports.” The iPhone was not among the ‘wide range’ of products that Apple told regulators would be hit by the $200 billion round of tariffs in a September 5 comment letter to trade officials. But if the Trump administration enacts a further round of tariffs on $267 billion in goods, engulfing all remaining U.S. imports from China, the iPhone and its competitors would not likely be spared. Collection of tariffs on the long-anticipated list will start September 24 but the rate will increase to 25 percent by the end of 2018, allowing U.S. companies some time to adjust their supply chains to alternate … [Read more...] about Trump slaps tariffs on $200 billion in Chinese goods, spares some consumer tech