It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients. Adam Bornstein Published 8:00 am CDT, Thursday, July 18, 2019 Photo: Federico Gastaldi Photo: Federico Gastaldi Image 1 of / 1 Caption Close Image 1 of 1 Photo: Federico Gastaldi How Much Should You Spend on Social Media Marketing? 1 / 1 Back to Gallery Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? -- John L., Houston Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you … [Read more...] about How Much Should You Spend on Social Media Marketing?
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Digital marketing lets you connect with your audience any time in a personalized way. But, with all of that promotional opportunity just a few clicks away, you may feel overwhelmed. As a small business owner, the more you can organize, automate, and streamline marketing tasks, the more successful you will be. Fortunately, there are a number of digital tools that can help you tackle key marketing areas. These apps are proven game-changers for entrepreneurs who use those tactics, and they can help you improve and simplify the following aspects of digital marketing. Social media management Stringjoy, a boutique guitar string company based in Nashville, Tennessee, uses Facebook, Instagram, Twitter, and YouTube to build personal, long-lasting relationships with its customers. Founder and President Scott Marquart says monitoring interactions on multiple social accounts gets “wily and unwieldy pretty quickly.” He recommends Agorapulse, a social media management tool … [Read more...] about Small but mighty: how to use apps to improve your marketing
Gallery: Business Digest +2 more photos Herman Walldorf Commercial Real Estate welcomes Shelby Burr as the company's director of marketing and client communication. Burr will be responsible for client communication, driving new marketing efforts, designing new branded material and boosting online exposure for the company. She comes to the Herman Walldorf team with experience with two of Chattanooga's most successful startups, Southtree and Bellhops. "We were looking for someone who could improve the way we market real estate, helping us better understand and operate social media, excel at email marketing, and maximize exposure for our online listings," said Rudy Walldorf, President of Herman Walldorf Commercial Real Estate. Chamber names Austin Corcoran as new talent manager The Chattanooga Area Chamber of Commerce has promoted Austin Corcoran to talent attraction and retention manager. Corcoran, who joined the Chamber last year, was previously member services … [Read more...] about Shelby Burr joins Herman Walldorf as marketing head
Most of the top 10 fastest growing emerging market economies are in Asia, in line with expectations that the region is the future of the global economy. India claimed top spot in the rankings compiled by Oxford Economics. The rankings take into account factors beyond just GDP figures and also look at funding availability and workforce growth. Rankings of the biggest growth stars in emerging markets sees India take top spot in the next decade, according to Oxford Economics. Figures compiled by the research firm indicate that Asian economies will be the most successful emerging markets by 2028 with only one South American country and no African countries in thhe top 10. Oxford Economics cites the need for emerging markets to undergo rapid capital accumulation through domestic financing to succeed alongside strong GDP and robust total factor productivity (TFP) growth. A sizeable export sector is seen as a key factor in avoiding the middle-income trap – wherein countries get … [Read more...] about These 10 emerging markets will dominate the global economy in the next decade
The proportion of global economic data undershooting market expectations sits at the highest level since the GFC. It suggests most market professionals weren’t anticipating just how fast the global economy has come off the boil in recent months. Asset prices have already adjusted to the new global outlook. Whether the move has been large enough remains an open question. If you’ve been surprised about just how fast the global economy has come off the boil in recent months, don’t worry, you’re not alone. Economic surprises, especially to the downside, have been plentiful. This chart posted on Twitter by Richard Franulovich, Westpac Bank’s New York-based Head of FGX Strategy, shows just how surprised we, the collective markets, have been. It’s Westpac’s global economic data surprise index, an aggregate measure of how releases have fared compared to market expectations. As things currently stand, the level of data misses currently sits at the … [Read more...] about Markets have been surprised a lot recently