Holdfast Collective is No. 4 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023 . Explore the full list of companies that are reshaping industries and culture. In September 2022, Patagonia, renowned for being at the forefront of environmental advocacy, sustainable production, and progressive business practices, had a new declaration: Earth would be its only shareholder. What that actually meant was that founder Yvon Chouinard and his family had given up ownership, transferring the company’s voting stock to the Patagonia Purpose Trust and the other 98% of its ownership to the Holdfast Collective , a new 501(c)(4) organization. Holdfast’s mission is to preserve wildlands and pursue other nature-based climate solutions, fund grassroots environmental organizations, and support politicians working to fight the climate crisis. Although other companies have used this organizational structure for philanthropic ventures, Patagonia is taking a different … [Read more...] about Patagonia uses capitalism to save the planet with the Holdfast Collective
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These 6 brands are growing by letting fans pursue their passions
A good product will win you customers, but it takes a lot more to create, cultivate, and keep true, actual fans. The magic word for most is community, and the brands here, being honored as part of Brands That Matter 2022, have found ways to foster and excite growing communities around them. Decades-old brands, including Fender guitars and Magic: The Gathering, are using new content to stay relevant. For Fender, this past year was about building a content hub full of tools for the millions of new people who started to play over the past few years as a COVID-19-lockdown-induced new hobby. Magic: The Gathering has leaned into celebrating a more diverse set of players with its direct-to-consumer platform, Secret Lair. Meanwhile, three-year-old wrestling upstart All Elite Wrestling has taken on a Goliath by showing a different side of its diverse lineup of stars. Here are the brands making the most of fun and fandom: All Elite Wrestling As discussions around mental … [Read more...] about These 6 brands are growing by letting fans pursue their passions
Self-care isn’t enough. 3 ways BIPOC leaders can combat burnout
As a Black woman in an industry—wellness—that’s overwhelmingly white, I know what it’s like to be in classes or scrolling social media accounts that weren’t created with me in mind. Genuine care requires us to clarify where we’re focusing our attention, which allows us to have realistic expectations about impact and accountability. I know that there are ways I can better advocate for myself, and I also know that I live within societal and cultural ecosystems designed not to hear me as a Black woman. Self-care helps us cope with our present external realities, but it won’t always directly change them. As BIPOC leaders, we face unique challenges. Here are some ways to care for yourself amidst those challenges. Ditch the perfectionism The more marginalized identities you have, the more you’ll likely grapple with perfectionism, because we’re socialized to believe that the norm, and those who lead it, look and operate differently than us. For many of us who are … [Read more...] about Self-care isn’t enough. 3 ways BIPOC leaders can combat burnout