Share to Twitter Share to Linkedin Oula's has raised $22.3 million in seed and Series A rounds to improve outcomes for pregnant and postpartum people. The U.S. has terrible maternity care outcomes. Compared to other developed countries, the U.S. has worse outcomes , poorer experiences, and higher costs. Women in the U.S. are 50% more likely to die in childbirth than their moms, writes Neel Shah, MD, MPP, FACOO in Harvard Health Blog. The risk to Black women is three to four times more than to white women. More than 80% of pregnancy-related deaths are preventable , according to the CDC, and including midwives can help , according to The Lancet. Three women—Adrianne Nickerson, Elaine Purcell, and Joanne Schneider—are changing that with their collaborative care model that brings together doctors and midwives, called Oula. The startup's patients have fewer cesareans and other preterm deliveries. Nickerson, cofounder and CEO, and Purcel, … [Read more...] about With $22.3 Million In Venture Capital, A Startup Is Transforming Maternity Care
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Microdosing Mentors: Zenchronicity Helps Guide Psilocybin Therapy
Share to Twitter Share to Linkedin Overcoming obstinate trauma cycles, often formed early in life, is possible through unconventional means with psychedelics like psilocybin. But psilocybin mushroom microdoses won’t magically solve a mental health issue when taken by a person who isn’t informed on how to heal. Furthermore, experiences from a microdose and a trip are lightyears apart, thus highlighting the need for a trained mentor when navigating psilocybin-assisted healing. Sisters Megan and Nicole Michelena are Microdose Institute-certified mental health experts specializing in psychedelic medicine. They are the founders of Denver, Colorado-based Zenchronicity , a microdose mentorship program that supports trauma healing with the help of psilocybin. Using 12 strains of psilocybin, with 12-week programs focusing on either group or one-on-one sessions, the Michelena sisters might be onto something. Zenchronicity zeroes in on healing trauma … [Read more...] about Microdosing Mentors: Zenchronicity Helps Guide Psilocybin Therapy
How Doritos’ Localized Insights Strategy Got The Whole World Snacking
Share to Twitter Share to Linkedin Jeremy King, CEO and Founder, Attest . You've been here before. The supermarket snacks and chips aisle, overwhelmed by the varieties of crunchy, salty goodness. While new brands hit the shelves every day, one tortilla chip has amassed brand recognition like no other. Frito-Lay launched Doritos, the first tortilla chip to be sold across the U.S., in 1966 with the "toasted corn" flavor. The reception was muted, with some consumers complaining they were bland. Frito-Lay listened, and when it launched " taco flavor " Doritos in 1967 , it set a precedent for future success. Fast-forward to today, and Doritos are the top fried corn snack in the U.S. Frito-Lay is comfortably the biggest tortilla chip vendor in the country with some 1.89 billion units sold from May 2021 to May 2022. Doritos also have a huge global footprint, stocked by retailers the world over. Consumer research—truly knowing the … [Read more...] about How Doritos’ Localized Insights Strategy Got The Whole World Snacking
Marketing Content Has Entered A New Era With Generative AI
Share to Twitter Share to Linkedin Owner of award-winning digital marketing agency Bold Digital Architects, co-host of the Real Life Superpowers podcast . Content marketing is about to get a whole lot more interesting, folks. Why? Because generative AI is about to disrupt the way we create, distribute and measure the success of our content. And let me tell you, the possibilities are endless. First things first, let’s talk about the elephant in the room: Generative AI can create content that is indistinguishable from human-generated content. That’s right, we’re talking about machine-generated text, images and videos that are so good, they’ll have you questioning the very nature of humanity. Now, you’re probably thinking, “Sign me up!” But before you do, let’s dive a bit deeper. The biggest benefit of generative AI is its ability to create unique and high-quality content at scale. With the help of natural language processing and machine … [Read more...] about Marketing Content Has Entered A New Era With Generative AI
Three Surprising Keys To Employee Retention
Share to Twitter Share to Linkedin Matt Herman is the CEO of Enhance Health . Recruiting and retaining great employees is an ongoing challenge for employers that has only been amplified by the pandemic. Nearly 47 million Americans voluntarily left their jobs in 2022, and the Great Resignation isn’t over. Analysis from Gartner found that employee annual voluntary turnover is likely to increase by 20%, starting in 2022 and continuing in the years to come. Employee retention is a top priority for many employers—but what can you do specifically to hire and keep valuable employees? I believe you must create a work environment that emphasizes learning, development and culture. “Having opportunities to learn and grow” is the most important factor in what defines an exceptional work environment, according to research in LinkedIn's 2022 Workplace Learning Report . Employees who give their culture a high rating are 25% more likely to be happy at … [Read more...] about Three Surprising Keys To Employee Retention
MGO Names 50 Game-Changers In Cannabis, Including Diddy, Mike Tyson And More
Share to Twitter Share to Linkedin The cannabis and hemp industries have been evolving more rapidly than almost any other on earth, and countless individuals, corporations and organizations are making significant contributions to its growth and success. But who are the real game-changers in this rapidly expanding sector? Look no further than the 4th annual Cannabis 50 list, compiled by MGO, a CPA and business advisory firm in the U.S., being released exclusively through this publication. The fourth iteration of this annual list recognizes the top companies, organizations and individuals who have made a positive impact on the cannabis and hemp industries in the past year. But, as the firm notes, the Cannabis 50 isn’t a competition. There are no winners or losers, only inspiring stories from the frontlines of this great movement. Diversity At The Helm This year’s list is particularly noteworthy, as it highlights an increased presence of female and … [Read more...] about MGO Names 50 Game-Changers In Cannabis, Including Diddy, Mike Tyson And More