In 2015, McDonald’s President and Chief Executive Officer Steve Easterbrook made it his mission to whip the beleaguered burger company into shape. In addition to focusing on improving food and service, forging a “contemporary restaurant experience” was front and center. New packaging was a no brainer in the plan to refresh the brand. Beginning this month, McDonald’s is phasing in new bags, cups, and boxes that embody a less-is-more mantra. The company’s packaging may be going on a diet, but is that enough to convince customers that positive change is afoot? advertisement advertisement The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, illustrations, and symbols. Back then, the emphasis then was on storytelling using graphics. Now, it’s about using simplicity to convey the company’s new agenda of being modern and progressive. The Spartan concept riffs on what … [Read more...] about Can Packaging Design Make You Feel Better About Eating Fast Food? McDonald’s Hopes So.
Colors youve never heard of
“I bet no CEO of a company has said this to his team,” Shake Shack leader Randy Garutti tells a roomful of employees. “I want to challenge you to put us out of business.” advertisement advertisement It’s less than 30 minutes before the 11 a.m. grand opening of what will be the 66th Shake Shack–a gleaming, multimillion-dollar outpost located in a Victorian brownstone on Newbury Street, in Boston’s gold coast shopping district. The assembled workers sit riveted, but this last-minute dare is probably not what they were expecting. Garutti, the company’s CEO, has been up since 3 a.m. He came to Boston on a late-arriving early-morning Amtrak train, and he plans to hit three other Boston-area Shacks before heading home to New York. It has already been a long day. Is he having some kind of stress-induced, Howard Beale–style meltdown? Well, no. He’s just passing along a bit of the wisdom that has made his company one of … [Read more...] about How Shake Shack Leads The Better Burger Revolution
Khyati DharamsiZareena Mistry, a 34-year-old Mumbai-based lawyer and her group of six friends were on their way to their hotel in Paris for a two-day halt before returning to India. That’s when Zareena realised that she had forgotten her bag at the airport.Back at the airport, the missing bag had caused the authorities to panic. Paris was on red-alert at that time; the security personnel assumed that it was a threat. They just blew apart the bag. They didn’t even open it.Close Her woes didn’t end there. related news Insurers can invest in debt ETFs subject to some conditions, says IRDAI Climate change impact: Rising sea levels may impact property prices in coastal areas Life insurers April-November new premiums jump 37.2%; LIC holds the reins She had to spend around 300 Euros (Rs 24,000) the next day in Paris shopping for a new suitcase and clothes. Items and clothes worth Rs 20,000 were in the suitcase that was blown apart. Her total loss: around Rs … [Read more...] about Your travel insurance may not cover many losses while on tour
In our iPhone-saturated world, it can feel impossible to believe that at one point, around the turn of the 21st century, an entirely different company and mobile device dominated the market. It, too, earned outsized consumer devotion and merited praise for its simplicity, design, and function. But back then, the world of mobile computing belonged not to Apple, but to Palm. advertisement advertisement In a May 2001 feature in Fortune magazine about the cultural impact of Palm, the company behind the genre-defining PalmPilot handheld computer, writer John Simons reported that he’d “seen the best minds of my generation in thrall to their Palm Pilots.” He noted its one-time 83% market share, and predicted that a high-end version of the device was “destined for a place in the Smithsonian.” A million PalmPilots were sold in its first year and a half on the market, the article reported, outpacing the IBM PC, the Walkman, color TV, and cellphones in the … [Read more...] about What the PalmPilot can teach us about designing products people love
Breast reconstruction has come a long way in the past decade, but creating a realistic-looking nipple in the operating room remains a challenge. Enter Vinnie Myers, a tattoo artist who now specializes exclusively in nipples. After more than a decade of honing his technique, he now sees up to 1,500 women a year. advertisement advertisement Fast Company: How did you arrive at this specialty? VM: I was a tattoo artist near Baltimore. I was at my doctor, and he and his staff had attempted to do a dozen or so tattoos on women who had had breast reconstruction. They were all really bad, and he asked me to fix them. I realized it could be something big because every woman who ever had a tattoo done at a doctor’s office or hospital was going to have a similar result, which equated to millions of women. Your tattoos have a very realistic, 3-D look. How do you pull that off? It’s art 101. Shadowing, highlights, the little things that make something look real to the eye: … [Read more...] about Vinnie Myers