5. The technology. GM’s initial approach to autonomous driving was to incrementally add features to existing vehicles, gradually making drivers more comfortable with deferring to a computer. But when Ammann nailed down the acquisition of Cruise in March, it marked an investment into the more radical all-at-once strategy being pursued by the likes of Google and Uber. Launched in 2013, Cruise has built a complex array of software and hardware that uses artificial intelligence to pilot a car. While in-house GM engineers were working on their own fully autonomous system, Ammann and Barra came to believe that Cruise was further ahead—and so they jumped. Cruise CEO Vogt has been obsessed with self-driving cars since childhood, and designed his first autonomous vehicle for a state fair at the age of 13. When Vogt started Cruise, his goal was to sell autonomous-driving kits that could be retrofitted to regular cars. After he pivoted to the bigger idea of operating a fleet of … [Read more...] about Mary Barra Is Remaking GM’s Culture—And The Company Itself
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The first step for a community is to have the political will to actually end homelessness. “Rockford had a very progressive mayor who saw the value of using data to iterate and drive decisions and applying that to the challenge of ending homelessness,” Sandor says. “And now with the new mayor, he has also kept that going.” Cities that choose to work with the Built for Zero program get support from an “improvement advisor” at Community Solutions, along with coaching from the nonprofit’s data team and access to software from the Tableau Foundation, which designed dashboards with data visualization and analytics to help cities track progress. Cities move through a process of working with other cities at a similar stage—first collecting quality data, then reducing homelessness in one population, and eventually, like Rockford, aiming to end homelessness for all. … [Read more...] about This city has a plan to stop homelessness by the end of the year
GoPro is also developing a variety of short-form narrative shows on its YouTube channel, some of them only available on a subscription basis. Sitting at the nexus of social media and high-resolution video has meant that GoPro was, from the start, an entertainment brand as well as a consumer electronics manufacturer, and the company continues to use this to its advantage. (Perhaps only Red Bull has been as successful at marketing itself through creating and distributing action-sports footage.) The GoPro Awards program, which flows free product and massive publicity to amateur GoPro users, has been a successful adjunct to sponsoring athletes, who typically create the best and most-watched videos. Now the company is looking to do even more, by partnering with the likes of soccer team Real Madrid and Moto GP superstar Valentino Rossi and developing original programming set to debut the end of 2017. “We drive revenue in a number of ways,” says Ocean MacAdams, vice president of … [Read more...] about Can GoPro Rise Again?
So we just put underneath them, “pinched from Virgin Atlantic.” We then found that people were continuing to steal them, and they were ending up on their dining-room table. They hadn’t looked underneath. Their guests would look underneath. And the whole evening was spent talking about Virgin Atlantic in one of our best advertising tools ever! That was a fun one which worked really well. … [Read more...] about Chipotle can’t get customers to stop stealing the Tabasco, so it’s embracing it
What complicates Chipotle’s safety story is that it is trying to strike a balance between its brand promise of fresh ingredients and in-store preparation, and its new one to be the safest fast-food place to eat. Although the company considered precooking its chicken at its central kitchens, too, it decided that it was too much of a logistical and financial challenge given how much poultry Chipotle serves. (Chicken constitutes 55% of its restaurant sales.) So crew workers are still handling raw chicken at its stores. Likewise, the company, which briefly moved the preparation and sanitation of lettuce to its central kitchens after the outbreaks, has since returned heads of romaine to its stores. How can it do this without risking another outbreak? For the lettuce at least, Chris Arnold, the Chipotle spokesperson, says the company has introduced a new “multi-step washing process” to reduce the risk of pathogens. Marsden boasted to me how Chipotle’s lettuce is safer … [Read more...] about Is It Safe To Eat At Chipotle Now?