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Explore the full 2023 list of Fast Company’s Most Innovative Companies , 540 organizations that are reshaping industries and culture. We’ve selected the firms making the biggest impact across 54 categories, including advertising , beauty , design , and more. How do four septuagenarian Swedish pop stars pull off a dazzlingly energetic 20-song set list before thousands of fans in a custom-built stadium? Easy: They get their holograms to do it. ABBA Voyage , a stunning marriage of art and technology architected by the visual effects company Industrial Light & Magic (ILM), has been a critical and financial success. It’s also a symbol of how the live performance industry is being transformed by technology, as digital elements are deployed to deepen fan immersion while staying true to what makes a live music experience so irreplicable. With concerts becoming increasingly visual extravaganzas, artists have access to new mediums to explore their creative … [Read more...] about The 10 most innovative companies producing live events in 2023

When the Ringling Bros. and Barnum & Bailey Circus—back after a six-year absence—begins its 50-city tour of North America this September, it will include 75 highly trained performers and a litany of extravagant acts. Tightrope walkers will flit across a triangular rope, 30 feet in the air. Acrobats will launch themselves between four spinning wheels suspended from stadium ceilings. BMX bikers will spring off a giant trampoline. And a 360-degree set studded with massive video screens and enhanced with sonic spatial technology will envelop audiences in the spectacle. There won’t, however, be any lions, tigers, or bears. Oh my! “When you have a brand called ‘The Greatest Show on Earth,’ you can’t downscale,” says Juliette Feld Grossman, chief operating officer at Feld Entertainment, which acquired the iconic circus in 1984. “You really have to reimagine and reinvent.” Founded in 1871, the Ringling Bros. and Barnum & Bailey circus delighted American families … [Read more...] about The Greatest Show on Earth gets a second chance

A good product will win you customers, but it takes a lot more to create, cultivate, and keep true, actual fans. The magic word for most is community, and the brands here, being honored as part of Brands That Matter 2022, have found ways to foster and excite growing communities around them. Decades-old brands, including Fender guitars and Magic: The Gathering, are using new content to stay relevant. For Fender, this past year was about building a content hub full of tools for the millions of new people who started to play over the past few years as a COVID-19-lockdown-induced new hobby. Magic: The Gathering has leaned into celebrating a more diverse set of players with its direct-to-consumer platform, Secret Lair. Meanwhile, three-year-old wrestling upstart All Elite Wrestling has taken on a Goliath by showing a different side of its diverse lineup of stars. Here are the brands making the most of fun and fandom: All Elite Wrestling As discussions around mental … [Read more...] about These 6 brands are growing by letting fans pursue their passions

E.l.f. is No. 26 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023 . Explore the full list of companies that are reshaping industries and culture. E.l.f. (which stands for “eyes, lips, face”) may sit beside L’Oréal and Revlon on shelves at Walgreens, Ulta, and Target, but its leaders also view it as an entertainment company, servicing a huge audience of followers across its social platforms. “When you have 14 million people showing up on your doorstep every day,” says CMO Kory Marchisotto, “you can’t just sell them a product, you have to entertain them.” Known for its affordable, fair-trade products and beloved “dupes” of high-end items, E.l.f. began partnering three years ago with marketer Movers+Shakers on inventive digital work that went viral. Its 2019 #eyeslipsface campaign, with original music by Grammy-winning producer Ill Wayno and featuring Holla FyeSixWun, garnered 7 billion views. It attracted the most user-generated videos ever at the … [Read more...] about How Gen Z favorite E.l.f. cosmetics became an entertainment powerhouse

Explore the full 2023 list of Fast Company’s Most Innovative Companies , 540 organizations that are reshaping industries and culture. We’ve selected the firms making the biggest impact across 54 categories, including advertising , beauty , design , and more. In this age of tumult, the world needs more than pretty buildings. The architects, designers, and firms in this year’s list of Most Innovative Companies are designing beautiful things, to be sure, but they are also thinking bigger and deeper about the production, the impacts, and the future of what they’ve designed. This year’s winning firm, 3XN , has created what could be a model-setting project: an office tower built mostly from the bones of the aging building it’s replaced. The approach not only slashed the building’s environmental impact, it demonstrated that creative, new designs don’t always need blank slates—or new construction! Other companies in this year’s list, such as Carmody Groarke and … [Read more...] about The 10 most innovative companies in architecture for 2023

Loom is No. 45 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023 . Explore the full list of companies that are reshaping industries and culture. Video communication has become de rigueur since the pandemic, but rather than just moving a meeting from a conference room to a screen, Loom does something different. It takes the short-form video phenomenon and turns it into an effective way for businesses to pitch clients, explain how a product works, or share information internally. Think of it like TikTok for enterprises. By allowing customers to create short videos (up to five minutes long) that can be watched anytime and shared as needed, the eight-year-old company helps its 18 million users across 350,000 businesses eschew time-sucking scheduled video meetings, both internally and externally. Those clients—which include Netflix, HubSpot, and P&G’s Tide brand—have been using it a lot. As of December, more than 215 million “looms” had been … [Read more...] about How Loom became TikTok for enterprises

Valve is No. 37 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023 . Explore the full list of companies that are reshaping industries and culture. Valve’s Steam Deck is more than just a beefed-up Nintendo Switch alternative. It’s also a counterpoint to the closed platforms that have come to define modern consumer electronics, and a way to upend traditional consoles by making PC gaming more accessible. The handheld costs more than a Switch at $399, but it’s better-equipped to play the latest games at higher quality, and it draws on Valve’s wildly popular PC storefront to offer a vast game selection. Even so, Valve doesn’t limit users to the Steam catalog. Through a built-in Linux-based desktop mode, the Steam Deck supports installing all kinds of other applications, from web browsers and classic emulators to such rival game marketplaces as the Epic Games Store. Users can also tweak the system’s theme, sounds, and boot-up animations, and they … [Read more...] about Valve’s Steam Deck is letting gamers hold the future of open platforms in their hands

Holdfast Collective is No. 4 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023 . Explore the full list of companies that are reshaping industries and culture. In September 2022, Patagonia, renowned for being at the forefront of environmental advocacy, sustainable production, and progressive business practices, had a new declaration: Earth would be its only shareholder. What that actually meant was that founder Yvon Chouinard and his family had given up ownership, transferring the company’s voting stock to the Patagonia Purpose Trust and the other 98% of its ownership to the Holdfast Collective , a new 501(c)(4) organization. Holdfast’s mission is to preserve wildlands and pursue other nature-based climate solutions, fund grassroots environmental organizations, and support politicians working to fight the climate crisis. Although other companies have used this organizational structure for philanthropic ventures, Patagonia is taking a different … [Read more...] about Patagonia uses capitalism to save the planet with the Holdfast Collective

Share to Twitter Share to Linkedin As spring marks a sense of renewal, these are the top five decorating trends for the season and the products that will inspire you with new ideas to update your homes. Weaving has recaptured the hearts of enthusiasts of handmade objects Weaving has corrected its outdated image, showing its contemporary side. It is infinitely rich because you can play with textures, materials and colors. Drucker ’s multi-hued, structured Beaux Arts chair in rattan with satinated weave recreates that warm Parisian bistro feeling in your home, while Feelgood Designs ’ cantilevered Kaki lounge chair adopting an autumnal rust shade consists of a natural fiber shell made from a handwoven production process that helps to keep this traditional craft alive. Jette Scheib’s Grass lighting collection in woven abaca yarn for Forestier expresses the peace that resides in the weaving process, and its stripes evoke the landscapes of … [Read more...] about The Five Home Decoration Trends To Adopt This Spring

Share to Twitter Share to Linkedin Brands are taking advantage of the national attention on both men’s and women’s basketball athletes during March Madness, but their strategies differ. Some had campaigns ready to go before the tournaments began, while others have been sitting on the sidelines waiting to see which programs and athletes emerge as this year’s biggest stories. Last year, Doug Edert and his signature mustache cashed in when Saint Peter's made history by becoming the first 15 seed to advance to the Elite Eight. Entering March in 2022, Edert had around 1,500 followers on Instagram and was rarely posting. A year later, he has more than 148,000 followers and has worked with national brands like Buffalo Wild Wings and Barstool Sports. Edert’s mustache is again a focus this year as it adorns special edition Pringles cans. The ““March Mustache Collection” also features Duke’s Dariq Whitehead and Virginia’s Ben Vander Plas. Fans are asked to show off … [Read more...] about How Brands Are Using The NCAA Tournament To Strike New NIL Deals